Senior Sales Manager – FMCG

Caro Group of Companies is seeking an experienced and commercially driven Senior Sales Manager - FMCG to take a key role in developing and scaling our FMCG business through Caro Foods.This is an opportunity for a senior FMCG professional who is ready to go beyond conventional sales execution - someone who can understand the market, identify opportunities, build relationships, establish channels, and build a high-performing sales function from the ground up.Key Responsibilities

• Develop and execute sales and business development strategies for Caro Foods
• Conduct market research and structured FMCG market surveys to identify opportunities, customer needs and market trends
• Develop relationships with distributors, retailers, institutional buyers, corporate clients and other key stakeholders
• Identify, develop and convert new business opportunities
• Build and expand sales and distribution channels
• Lead commercial discussions, negotiations and customer engagements
• Develop sales forecasts, pipelines, reports and performance KPIs
• Establish sales processes and systems and build the sales team as the business scales
• Provide market intelligence and strategic recommendations to management
• Work closely with the Head of Caro Foods and Group leadership on commercial strategy and business development
• Contribute, where relevant, to broader business development initiatives across the Group’s diverse portfolioWhat We’re Looking For
• 10 years of progressive experience in FMCG, with significant experience in a senior sales, business development or commercial role
• Strong understanding of FMCG markets, distribution networks and channel dynamics
• Proven ability to develop markets, customers and commercial relationships
• Strong negotiation, communication and relationship-management skills
• Experience in sales planning, forecasting, reporting and performance management
• Strong analytical and market intelligence capabilities
• Experience in building or scaling sales teams and processes will be an advantage
• Entrepreneurial mindset with the ability to take ownership and operate in a growth-oriented environment
• Bachelor’s degree in Business, Marketing, Management or a related discipline; MBA or relevant Master’s degree will be an advantage