Senior Sales Manager(New FMCG brand)

our client is a renown beverage brand among APAC.Job ResponsibilitiesDrive sales growth of the company's food & beverage portfolio in the Hong Kong market by developing and executing channel strategies and sales plans to achieve assigned targets.Independently open and expand mainstream retail channels, including major convenience stores and supermarket chains, as well as other key modern trade outlets.Identify, develop, and manage local agents, distributors, and key accounts. Lead end-to-end commercial discussions, proposal development, contract negotiation, and order conversion.Maintain and grow existing customer relationships by regularly monitoring sales performance, inventory levels, receivables, in-store execution, and promotional activities.Support new product launches, promotional campaigns, product sampling, and other go-to-market initiatives tailored to the Hong Kong market.Gather and analyse market trends, consumer insights, competitor activities, and channel dynamics to provide actionable recommendations for product and commercial strategy.Collaborate closely with internal teams (supply chain, marketing, and finance) to ensure smooth order fulfilment and seamless customer partnerships.RequirementsMinimum 5 years of sales or channel development experience, preferably within the food & beverage or broader FMCG industry.Strong knowledge of Hong Kong's retail and distribution landscape, with existing relationships or proven access to major convenience store and supermarket chains, and/or local food & beverage agents/distributors.Demonstrated ability to independently open new channels, establish distributor partnerships, and close orders from first contact through to contract and delivery.Excellent commercial negotiation, relationship management, and cross-functional coordination skills.Strong commercial drive, self-motivation, and execution capability; comfortable with frequent client visits and field work.Fluent Cantonese with good Mandarin and English communication skills.Preferred AttributesExperience introducing imported food or beverage brands into the Hong Kong market.Proven track record of building a sales network from the ground up for a new brand in Hong Kong.Existing and active network of retailers, agents, or distributors in the local F&B sector.