Senior Social Media Manager

Employment type: Full-timeLocation: Europe or UAE (remote) — must be able to work core hours spanning CET and GSTAbout the RoleWe're looking for a Senior Social Media Manager to own our presence across X, TikTok,Instagram, YouTube, and Facebook. This is a hands-on, strategic role: you'll set the growthstrategy for each platform, drive daily content production, run the content calendar, guide asmall team of creators/community managers, and continuously optimize based on performancedata. You'll operate at the intersection of crypto, finance, and media.Key ResponsibilitiesStrategy & Growth● Build and execute platform-specific growth strategies for X, TikTok, Instagram, YouTube,and Facebook, tailored to each platform's algorithm, format, and audience behavior● Define and evolve the brand's voice, persona, and positioning across channels● Stay ahead of platform trends, format shifts, and algorithm changes in crypto/financesocial mediaContent Production● Conduct daily research into crypto/finance news, narratives, and trending topics to inform content● Write, produce, and publish daily content across all five platforms● Build and manage a content calendar that balances timely news-jacking with evergreenand campaign contentTeam Leadership● Guide and QA the work of junior content creators, editors, and/or community managers● Set content standards, briefs, and workflows the team can execute against consistently● Provide feedback and coaching to raise output quality and speed● Direct the team on narrative structure and video editing approach for contentAnalytics & Optimization● Track performance across all platforms on a weekly basis (reach, engagement, followergrowth, conversion where applicable)● Identify underperforming content types, formats, or timing and adjust strategyaccordingly● Report on KPIs and translate data into concrete next stepsRequirementsProven track record of building successful social media profiles and personas from theground up on X, TikTok, Instagram, YouTube, and Facebook (portfolio/case studiesrequired)Deep, genuine understanding of crypto and finance — able to speak credibly aboutmarkets, narratives, and industry context without hand-holdingWilling and able to work across CET and GST time zones, with meaningful daily overlap5+ years of social media management experience, including team or freelanceroversightStrong copywriting and content instincts — you can write a hook, not just schedule apostComfortable working in a fast-moving, news-reactive environmentBasic video editing or direction skills for short-form contentBased in Europe or the UAEFluent English (written and spoken)Nice to HaveExperience with KOL/influencer coordination or affiliate marketing in cryptoExperience building a personal brand or media presence, not just a corporate accountFamiliarity with and interest in racing contentWhat We OfferCompetitive base salary, benchmarked to experience and marketFlexible within the required timezone overlapDirect ownership over brand growth with real autonomy