Senior Social Media Specialist

About the RoleWe are seeking a creative, strategic, and detail-oriented Social Media Specialist to join the Marketing Department of Haqsons Group and manage the Group’s social media presence across multiple brands and platforms.This role is responsible for planning, managing, and optimizing social media content to strengthen brand presence, engage relevant audiences, and ensure consistent communication across Instagram, Facebook, LinkedIn, TikTok, Snapchat, YouTube, and X.The ideal candidate understands content strategy, audience behavior, platform requirements, and brand positioning, with strong experience using AI tools and emerging technologies to enhance content creation, workflows, performance insights, and overall social media results.The candidate will work closely with the Head of Brand & Marketing, Creative and Performance teams, taking direction from leadership while proactively contributing ideas and improvements. Key Responsibilities1. Social Media Management & Content PlanningDevelop and manage social media content plans aligned with business goals, brand objectives, campaigns and communication prioritiesManage content calendars, scheduling, publishing and coordination across relevant platformsUnderstand platform-specific requirements, including formats, safe areas, cropping and best practicesIdentify relevant content opportunities based on audience interests, brand direction and platform behaviorStay updated on social media trends while considering only those suitable for the brand2. Content Creation & Creative ExecutionCreate and coordinate engaging content including reels, stories, carousels, short videos, event coverage, interviews and authentic brand momentsSupport simple content capturing and editing when requiredCollaborate with photographers, videographers, designers and marketing team members to execute content ideasMaintain a strong eye for aesthetics and ensure content reflects the desired brand positioningUnderstand what content is engaging, relevant and suitable for different audiences and channelsBasic photography, videography, and video editing skills are an advantageExperience with Canva, CapCut, Adobe Creative Suite or similar creative tools is preferred3. Community Management & Brand CommunicationManage comments, direct messages and community interactions across platformsEnsure communication remains professional, friendly, timely and aligned with brand tone of voiceMonitor audience feedback, conversations, and brand mentions 4. Performance Insights, AI & OptimizationMonitor content performance and provide insights on engagement, reach, audience behavior, and content effectivenessUse platform analytics, reporting tools, and AI-powered tools to improve content planning, workflows, testing, and optimizationApply AI tools for content research, idea generation, automation, reporting and efficiency improvementsAdvanced AI knowledge and experience building AI-assisted social media workflows is a strong advantageUnderstand social media algorithms and practical methods to improve organic reach and build genuine audience growthTest different content formats and approaches while maintaining brand consistency5. Collaboration & ExecutionWork closely with Brand & Marketing leadership, Creative, Performance, and wider teams to align content with business prioritiesManage multiple projects simultaneously while ensuring deadlines and quality standards are maintainedContribute ideas proactively while effectively implementing feedback and strategic direction Key Requirements:Minimum 3 years of experience managing social media for real estate, interior design, architecture, luxury lifestyle brands, or related industriesProven track record of successfully growing social media channels, building engaged audiences, improving engagement rates, increasing reach and impressions and achieving strong video performance across views and watch time metricsPositive and proactive attitudeStrong attention to detail with a good eye for aesthetics and visual presentationExcellent written and verbal English communication skillsApply Now:If this sounds like you, please apply with your CV and a short cover letter.Include your portfolio or links to social media channels you have managed. Ensure your CV clearly outlines your responsibilities and involvement in managing these channels.