Senior Specialist, Communication & Marketing

Key Responsibilities

Assist in developing and implementing branding strategies to enhance brand awareness, perception, and loyalty among target audiences.Conduct corporate communication activities such as media relations, public relations, and internal communications to ensure consistency with brand messaging.Coordinate the development and implementation of branding guidelines, visual identity, and brand assets to maintain consistency across all channels and touchpoints.Collaborate with internal stakeholders to align branding and communication efforts with organizational goals and objectives.Monitor brand performance and reputation, conducting brand audits and perception studies to assess effectiveness and identify areas for improvement.Support the development and implementation of business marketing strategies and campaigns to promote products, services, and brand awareness.Conduct market research and analysis to understand customer needs, preferences, and trends, informing marketing strategies and initiatives.Assist in managing marketing campaigns across various channels, including digital, print, and events, ensuring consistency and effectiveness of messaging.Support in crisis communication efforts, developing and implementing communication plans to manage and mitigate reputational risks.Qualifications & Requirements:Bachelor’s degree in public relations, marketing, or any other related field3–5 years of relevant experience in Marketing and communication.