Senior Specialist -Performance Analytics

Experience: 6+ Years

Location: Pune / Mumbai/ ChandigarhRole SummaryWe are seeking an experienced Senior Performance Analytics Specialist with strong expertise in SQL, Excel, and Data Analysis to support business performance measurement, customer acquisition analytics, campaign analysis, and strategic decision-making.

The role involves transforming complex data into actionable insights, identifying growth opportunities, and providing data-driven recommendations to stakeholders.Key ResponsibilitiesAnalyze large datasets to identify trends, performance drivers, risks, and business opportunities.Perform customer acquisition, marketing, offer, and placement performance analysis.Conduct deep-dive investigations, root cause analysis, and impact assessments.Evaluate business initiatives and identify opportunities for optimization and investment prioritization.Develop recurring and ad-hoc reports, dashboards, and KPI tracking solutions.Present analytical findings and strategic recommendations to business stakeholders.Ensure data quality, validation, and consistency across reports and analyses.Partner with forecasting, analytics, and business teams to support planning and decision-making.Required SkillsStrong hands-on experience in SQL for data extraction, transformation, and analysis.Advanced proficiency in Microsoft Excel (Pivot Tables, Lookups, Advanced Formulas, Data Analysis).Strong experience in:Performance AnalyticsBusiness & Customer InsightsTrend AnalysisRoot Cause AnalysisKPI Measurement & ReportingCampaign Performance AnalysisCustomer Acquisition AnalysisOffer Effectiveness AnalysisData Validation & Quality AssuranceStakeholder Presentation & StorytellingAbility to translate analytical findings into actionable business recommendations.Good to HaveTableau dashboard development and data visualization.Python for analytics, automation, and advanced data processing.Experience with forecasting support and predictive analytics.Exposure to A/B testing, customer journey analysis, and digital marketing analytics.Preferred ExperienceExperience in Banking, Financial Services, Retail, or Customer Acquisition Analytics domains.QualificationsBachelor's or Master's degree in Computer Science, Engineering, Statistics, Mathematics, Analytics, or related field.Primary Skills: SQL, Excel, Data Analysis, Adobe AnalyticsPreferred Skills: Tableau, Python