Senior Talent Management Manager

Overview: Lead OnPoint SoCom's end-to-end talent function - building and scaling the creator ecosystem (KOLs/KOCs, influencers and livestream hosts) that powers our MNC brand partners' growth on TikTok Shop, Shopee and Lazada. This role consolidates the former Influencer and Host Management scopes under one senior leader, owning talent strategy, sourcing, commercial performance, and an MNC-grade operating system for managing external talent at scale.

Key Responsibilities

1. Talent strategy & ecosystem- Define and own the talent strategy across influencer/KOL and livestream host, aligned to brand-partner objectives and platform priorities.- Build the talent value proposition and a tiering model; grow a diversified, always-on creator and host pool.2. Creator sourcing, network & partnerships- Leverage and expand a strong personal network of creators, KOLs/KOCs, MCNs and talent agencies to secure the right talent at speed and the right cost.- Establish and manage partnerships with MCNs, agencies and platform creator programs (TikTok, Shopee, Lazada).- Negotiate commercial terms, rate cards and exclusivity arrangements where relevant.3. Commercial & performance- Drive talent-attributed GMV/revenue; own KPIs (GMV per host/session, influencer ROI/ROAS, conversion, cost efficiency).- Partner with Affiliate, Livestream Performance, Media and Commercial to convert talent into sell-through.- Manage the talent budget and cost-per-acquisition; ensure payout timeliness and cost/GMV discipline.4. Livestream host management- Own host recruitment, onboarding, training, scheduling and retention; scale the host bench to meet livestream demand.- Build host career paths, incentive schemes and performance frameworks tied to controllable metrics.5. Systems, process & governance (MNC-grade)- Build scalable processes, a talent CRM/database, SLAs and performance dashboards.- Establish brand-safety, compliance and contract governance suitable for MNC brand partners.6. Team leadership & stakeholder management- Lead, coach and grow the combined Influencer + Host team; set OKRs and performance standards.- Act as a senior partner to brand teams, platform stakeholders and internal SoCom leadership.

Requirements

• 8+ years in talent / influencer / creator / host management, KOL marketing, MCN or social commerce; 3+ years in a leadership role.- Proven experience building and scaling a function or team within a multinational (MNC) or top-tier structured environment - brings MNC-grade rigor in process, governance and reporting.- A strong, active network with creators/KOLs/KOCs, MCNs and talent agencies in Vietnam - able to mobilize the right talent quickly.- Deep knowledge of the TikTok Shop, Shopee and Lazada livestream & affiliate ecosystems and creator monetization models.- Track record of driving talent-attributed GMV/revenue and leading commercial negotiations.- Strong commercial acumen and data-driven decision-making; comfortable owning P&L-linked KPIs.- Proven people leadership - able to build and retain high-performing teams in a fast-paced, high-growth environment.- Excellent stakeholder management, including with senior and MNC brand clients.- Fluent in English and Vietnamese; Bachelor's degree or above.Nice to have:- Experience at an e-commerce enabler, MCN, creator agency or platform.- Existing relationships with platform creator/partnership programs (TikTok/Shopee/Lazada).- Experience designing incentive and commission schemes for creators and hosts.