Senior Team Leader - In-App Growth Marketing

About the RoleLead in-app growth for Large campaigns of Momo with a growth mindset, working with cross-functional teams to deliver user growth targets within MoMo's in-app inventories. You will turn a sharp understanding of MoMo users' pain points and what triggers conversion into in-app touch points, consumer journeys and CRM retargeting (in-app & out-app) that drive cross-sell acquisition, retention and reactivation. In-app data signals, segmentation and touch points are your core levers to bring in high-quality users and grow their lifetime value.Scope of WorkGrowth strategy: Own the in-app growth model across acquisition, activation, cross-sell, retention and reactivation, and set targets on LTV and payback. Shape growth strategy from MoMo users' pain points and the triggers that move them to act.In-app user growth: Work with cross-functional teams to deliver user growth targets within MoMo's in-app inventories; run growth experiments and in-app touch point tests that deliver more qualified users at a sustainable and more effective cost.Cross-sell engine: Map in-app touchpoints and design triggered consumer journeys and CRM retargeting (in-app & out-app) that move users to the right product at the right moment, driving cross-sell acquisition, retention and reactivation.Signals and segmentation: Create in-app signals and segmentation strategies based on each Business Unit's goals, and identify and suggest new sources of growth.New touch points and CR%: Create and propose new in-app touch points and signals that lift CR% against campaign KPIs, through user research, surveys and cross-functional app inventory handshakes.Team and partnerships: cross functional leadership to co-work with Business Unit, Product, Dev, Marketing and Media to unlock in-app inventories and drive business performance with growth mindsetRequirements5+ years in growth, lifecycle, CRM or user acquisition, including 2+ years in mobile apps, super apps, fintech or e-commerce.Proven results in new users, activation, cross-sell, retention, reactivation or LTV, backed by numbers & investment profitability.Strong grasp of the mobile funnel and how in-app touchpoints drive new users, cross-sell, retention and reactivation.Hands-on in-app techniques to drive campaign performance (user insights, segmentation, in-app digital signals, in-app touch points and relevant messages).Strong analytical skills: funnel and cohort analysis, A/B testing and CR% diagnostics, with the ability to turn research and survey insights into new touch point ideas.Plus PointsHands-on CRM / In-App marketing automation platformsExperience building CRM or marketing automation (triggered journeys, auto-segmentation).Growth mindset: test fast, learn fast, own the business outcome (multiplier growth).