Senior Tourism Marketing Manager (m/f/d)

Tourism Marketing Consultant (m/f/d) 📍 Munich | Frankfurt |🕒 Full-time | 🌍 German as First LanguageAre you passionate about travel, lifestyle, communication, and marketing?We’re looking for a Tourism Marketing Consultant (m/f/d) with German as their first language to join our international team and lead high-impact PR and marketing campaigns for top clients in the tourism and lifestyle sectors. ABOUT USExpertise Meets InnovationKLEBER GROUP is a leading consultancy with over three decades of expertise in tourism development, investment, marketing, and communication.We partner with major public and private clients to promote global destinations and sustainable growth. Our work spans the travel, luxury, lifestyle, real estate, and sustainability sectors.We deliver 360° strategies by combining senior expertise with fresh perspectives, covering brand positioning, marketing, communication, digital strategy, and training — all designed to help our clients thrive in a competitive international market. JOB SUMMARYAs a Senior Tourism Marketing Manager, you will take strategic responsibility for the development and delivery of integrated marketing programmes for international destinations, tourism boards, hospitality brands, airlines, attractions and travel-related businesses.You will act as a senior point of contact for clients, translating business objectives into effective marketing strategies and campaigns. You will lead projects from strategy through execution, manage budgets and external partners, provide strategic recommendations, and ensure that activities deliver measurable results.Working closely with senior stakeholders and colleagues across our international offices, you will play an important role in shaping client strategy, developing new business opportunities and mentoring more junior team members. YOUR MISSIONYou will lead the development and implementation of integrated tourism marketing strategies across the DACH market.Your focus will be on:Providing strategic direction across client accounts and projectsDeveloping campaigns that strengthen brand positioning, awareness and demandBuilding long-term relationships with clients and industry partnersIdentifying market opportunities and translating consumer and travel trends into actionable strategiesManaging projects, budgets, timelines and teams from briefing to deliveryContributing to business development, pitches and tendersEnsuring that marketing activities deliver measurable commercial and strategic value KEY RESPONSIBILITIESMARKETING STRATEGY & BRAND DEVELOPMENTLead the development of integrated tourism marketing strategies for international destinations and travel brandsDevelop annual marketing plans, budgets and KPIs aligned with client business objectivesDefine brand positioning, messaging and value propositions for destinations and tourism productsProvide strategic recommendations based on market intelligence, consumer insights and travel trendsLead competitor analysis and market research to identify opportunities and risksDevelop destination branding, repositioning and market-entry strategiesTranslate strategic objectives into clear, actionable marketing programmes DIGITAL MARKETING & CAMPAIGN MANAGEMENTLead integrated marketing campaigns across digital and offline channelsDevelop channel strategies across paid, owned and earned mediaOversee content marketing strategies across websites, newsletters, social media and other digital platformsBrief and coordinate designers, content creators, media partners and other external suppliersMonitor campaign performance and provide strategic recommendations based on KPIs and ROIOversee CRM, email marketing and customer engagement initiativesIdentify opportunities to use AI and emerging technologies to improve marketing effectiveness, creativity and productivityEnsure consistency of brand positioning and messaging across all campaign touchpointsPARTNERSHIPS & TOURISM PROMOTIONDevelop and manage strategic cooperative marketing partnerships with airlines, tour operators, OTAs, hotels and tourism stakeholdersIdentify commercial and promotional opportunities that increase destination visibility and visitor demandLead joint marketing initiatives with international tourism partnersDevelop long-term relationships with key industry stakeholders across the DACH marketNegotiate campaign scopes, deliverables and partnerships where appropriateIdentify new channels, partners and opportunities for client growthEVENTS & DESTINATION MARKETINGLead the strategic planning and execution of destination launches, promotional events, workshops and marketing activationsCoordinate client participation at major international tourism trade fairs including ITB Berlin, ILTM, IMEX and other relevant industry eventsOversee familiarisation trips, destination experiences and promotional activitiesDevelop concepts and activation strategies that generate meaningful engagement with trade, media and consumersRepresent clients at senior level during industry events and stakeholder meetings CLIENT MANAGEMENT & BUSINESS DEVELOPMENTAct as a senior strategic point of contact for key international tourism marketing accountsBuild and maintain strong, long-term client relationshipsLead client meetings, presentations, workshops and strategic reviewsPresent strategies, campaign results and recommendations confidently to senior client stakeholdersManage budgets, timelines, deliverables, resources and project profitabilityIdentify opportunities to expand existing accounts and develop new businessLead or contribute to pitches, tenders and new business proposalsDevelop proposals, scopes of work and commercial recommendationsCollaborate with international KLEBER GROUP offices to deliver integrated projectsTEAM LEADERSHIP & PROJECT MANAGEMENTLead multidisciplinary project teams and coordinate work across internal and external stakeholdersProvide guidance, feedback and support to junior and mid-level consultantsDelegate effectively and ensure high-quality delivery across projectsEstablish clear priorities, timelines and responsibilitiesShare industry knowledge, best practices and strategic expertise with the wider teamContribute to the continuous development of KLEBER GROUP's marketing offering and methodologiesYOUR PROFILEUniversity degree or comparable qualification in Marketing, Tourism, Business, Communications or a related field7–10 years of relevant professional experience in tourism marketing, destination marketing, travel, hospitality, agency consulting or a related sectorProven track record of independently managing marketing projects, campaigns and client accountsStrong experience developing and implementing integrated marketing strategiesDemonstrated ability to take strategic ownership and translate business objectives into actionable marketing plansStrong understanding of branding, consumer behaviour, destination marketing and the international travel industryExperience working with tourism boards, destinations, hospitality brands, airlines, tour operators or travel companiesStrong digital marketing expertise, including social media, content marketing, analytics, CRM and marketing automationExperience using tools such as Google Analytics, Meta Business Suite, LinkedIn Campaign Manager and other digital marketing platformsKnowledge and practical experience of AI tools for marketing, research and content creationStrong commercial and analytical mindset with the ability to measure campaign performance, ROI and business impactExcellent client management, presentation, negotiation and communication skillsProven project management experience, including budgets, timelines, teams and external partnersExperience leading projects or mentoring junior colleaguesConfident working with senior stakeholders and presenting strategic recommendationsProactive, entrepreneurial and solution-oriented approachHighly organised and capable of managing multiple complex projects simultaneouslyGerman as first language and excellent English skills; additional languages are an advantageStrong knowledge of MS Office 365 and digital collaboration toolsGenuine affinity for international cultures, destinations and the global travel industryWillingness to travel occasionally for client meetings, events and international industry activitiesWHAT WE OFFERMeaningful international projects in tourism & lifestyleA supportive, multicultural teamHybrid working model & flexible structureCareer growth opportunities in an international consultancyDynamic environment with travel inspiration, events, and industry exposure 📩 Apply now with your CV + short cover letter:hr@klebergroup.com