Senior User Researcher

Who We AreMattel Game Studios is a leading game studio creating highly engaging mobile games for a global audience.Founded in 2017 and now a wholly owned studio of Mattel, with employs nearly 300 talented people in offices across Los Angeles, Hangzhou and Hong Kong. With more than 550 million players to date, we are behind some of the highest-grossing and most engaging mobile games developed based on iconic toy IPs from Mattel as well as its own original IPs.Join us in connecting the world through play!Job ResponsibilitiesConduct user research initiatives for the company's mobile game products across global markets, including research needs assessment, study design, vendor management, project execution oversight, and delivery of actionable research insights and recommendations.Provide regional strategic guidance to game development teams in areas such as gameplay evaluation, live operations strategy, visual design, and art direction.Support marketing teams by delivering regional insights and strategic recommendations on market opportunities, user behavior, media consumption habits, and player preferences.QualificationsMinimum of 5 years of experience in market research and user research, with a strong understanding of both qualitative and quantitative research methodologies. Proven ability to independently manage end-to-end research projects. Experience with international research agencies or overseas market research firms is highly preferred. Bachelor's degree or above in Statistics, Psychology, Sociology, Marketing, Economics, or other related fields.Fluent in spoken and written English, with the ability to communicate and collaborate effectively in a fully English-speaking work environment.Proficient in Microsoft Office applications, particularly Excel. Familiarity with and practical experience using statistical and data analysis tools such as SPSS, SAS, Tableau, or similar platforms.Strong communication, stakeholder management, and project-driving skills. Team-oriented, proactive, and adaptable to challenges. Ability to manage multiple projects simultaneously and thrive in the fast-paced, dynamic environment of the internet and gaming industry.Passion for gaming is highly preferred. Enthusiasts of mobile games, console games, and PC games are especially encouraged to apply.