SEO, AEO & Online Reputation Manager

We’re looking for an experienced SEO Manager to lead our SEO function at Augmented Era. This is a senior role where you’ll own strategy and execution across traditional SEO, AI-driven search optimisation and online reputation management. You’ll work closely with the Founders and the PR & Communications Manager, bringing structure and direction to how we approach search, brand reputation, digital authority and AI visibility.ResponsibilitiesStrategy & PlanningOwn the overall SEO strategy from planning through to execution and performance reportingWork directly with the Founders to align SEO priorities with broader business objectivesPresent strategies, roadmaps and results to the Founders and PR & Communications ManagerStay ahead of search landscape shifts, particularly in AI search, and evolve the approach proactivelyBuild internal processes for SEO monitoring, testing and iterationMonitor competitors, algorithm changes and emerging reputational risks to identify opportunities and respond quicklyAI-Driven SEOLead the approach to generative engine optimisation (GEO) and answer engine optimisation (AEO)Build and maintain brand entity structures, knowledge graphs and structured data frameworksOptimise content and site architecture to improve visibility in AI-generated answers across Google AI Overviews, ChatGPT, Grok, Gemini and other relevant AI-discovery platformsDefine and document internal processes for AI SEO testing and iterationTrack how the company, its products and its executives are represented, cited and recommended across AI-search platformsIdentify why strong traditional SEO visibility may not be translating into AI citations or recommendations and implement appropriate improvementsOnline Reputation ManagementAudit and manage branded SERPs by identifying risks, gaps and suppression opportunitiesLead ORM strategy across content placement, review management, suppression tactics and crisis responseDevelop ethical suppression strategies that reduce the prominence of negative, misleading or outdated search results by increasing the visibility of accurate, positive and authoritative contentManage relationships with review platforms and coordinate formal dispute and removal processes where neededMonitor company and executive mentions across search engines, news platforms, review sites, social media and AI-generated answersIdentify and report misinformation, impersonation, defamatory content and potential reputational threats through the appropriate platform or legal channelsWork closely with the PR & Communications Manager to align ORM, content placement, executive profiling and earned-media efforts for consistent brand positioningGeneral SEOOversee technical SEO health across crawlability, Core Web Vitals, indexation and schemaLead keyword strategy, content briefs, internal linking and content-gap analysisDevelop and manage a quality-backlink strategy focused on relevant, authoritative and credible websitesMonitor backlink quality, lost links, harmful links and competitor link-building opportunitiesWork with PR and content teams to turn media coverage, thought leadership and corporate content into long-term search authorityBuild and maintain clear reporting across rankings, traffic and conversionsProduce weekly and monthly reports covering organic visibility, branded SERP results, backlink growth, AI citations, reputation trends and qualified enquiriesTranslate performance data into clear recommendations, priorities and measurable next stepsEvaluate and manage SEO tools and third-party vendorsQualifications5–8 years of SEO experience, with at least two years in a senior specialist or management roleProven track record of driving measurable organic growth across technical SEO, content and quality backlink acquisitionStrong understanding of AI-driven search, including GEO, AEO, entity optimisation, structured data and AI OverviewsHands-on ORM experience across branded SERP management, review-platform processes and ethical suppression strategiesStrong technical SEO foundations across crawl analysis, site architecture and Core Web VitalsProficiency with Ahrefs, Semrush, Screaming Frog, Google Search Console, GA4 and Looker StudioStrong reporting and analytical skills, with the ability to connect SEO, AEO and reputation performance to commercial outcomesStrong communication skills and ability to work autonomously with founders and cross-functional teams