SEO & AEO Specialist

Blue BearX is a boutique creative studio based in Dubai. We bring together strategy, branding, filmmaking and digital experiences to help businesses get noticed, understood and chosen.We’re looking for an SEO & AEO Specialist to grow our visibility across search engines and AI search experiences, and turn that visibility into qualified business enquiries.You’ll combine strong SEO fundamentals with a practical understanding of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). This is a hands-on role covering research, implementation, testing and reporting.What you’ll do

• Develop and execute an SEO and AEO roadmap based on business priorities, audience needs and search demand.
• Conduct technical audits and work with developers to resolve crawling, indexing, site structure, internal linking and performance issues.
• Research commercial keywords, customer questions and competitor visibility to identify valuable content opportunities.
• Optimise service pages, case studies and editorial content for relevance, clarity and conversion.
• Implement and validate appropriate structured data and maintain accurate, consistent brand information.
• Run documented experiments to improve discoverability across Google’s AI search features, ChatGPT, Perplexity and Microsoft Copilot.
• Identify relevant opportunities for editorial links, brand mentions and authority building.
• Track organic traffic, search visibility, enquiries, conversions and AI referrals. Monitor AI citations where data is available and explain the limitations of those measurements.
• Work closely with our creative and development teams to turn recommendations into published improvements.What we’re looking for
• Proven experience delivering SEO improvements, supported by examples of your work and results.
• Strong knowledge of technical SEO, on-page optimisation, search intent and content strategy.
• Practical understanding of AEO/GEO, including how to design tests and distinguish evidence from assumptions.
• Confidence using Google Search Console, GA4, Bing Webmaster Tools, and tools such as Ahrefs, Semrush or Screaming Frog.
• Ability to work within a CMS and communicate clear implementation requirements to developers.
• Strong English writing and editing skills, analytical thinking and the ability to prioritise independently.
• A commercial mindset: you can connect your work to relevant traffic, lead quality and business outcomes.Useful additional experienceExperience with B2B services, creative agencies, local SEO, video SEO, multilingual websites or UAE/GCC markets would be valuable. Arabic-language SEO experience is a plus.What success looks likeA clear roadmap, completed technical improvements, useful content that answers real customer questions, and reporting that shows how search contributes to business enquiries.How to applyApply through LinkedIn with your CV and one or two relevant case studies. For each example, explain the starting point, your personal contribution, the timeframe and the results.Include a short note about an AEO/GEO experiment you have run, or how you would approach your first one,and what you would measure.