SEO & Web Development Specialist

Join Coldwell Banker UAE – Build Your Real Estate Career with a Global Industry LeaderFor over 119 years, Coldwell Banker has been one of the world's most respected real estate brands, with more than 3,600 offices and 126,000+ sales associates worldwide. In the UAE, Coldwell Banker Swap Real Estate is a trusted market leader, offering comprehensive real estate solutions including property sales, owner representation, property management, developer marketing, and concierge services.We are looking for a results-driven SEO & Web Development Specialist to manage, develop, and optimize our website and digital platforms. The ideal candidate will have strong expertise in SEO, web development, landing page creation, website traffic growth, and lead generation.The role will focus on improving our online visibility, increasing organic website traffic, developing high-converting landing pages, and implementing SEO strategies that generate measurable business results.Key ResponsibilitiesDevelop, maintain, and optimize company websites and landing pages.Create SEO-friendly, high-converting landing pages designed to generate qualified leads.Develop and implement comprehensive on-page, off-page, and technical SEO strategies.Conduct keyword research, competitor analysis, SEO audits, and market research.Optimize website content, meta titles, descriptions, headings, URLs, internal linking, and site structure.Develop and execute a 6-month SEO and website traffic growth strategy aimed at significantly increasing organic visibility, website views, rankings, and qualified traffic.Establish measurable SEO traffic targets and continuously monitor progress against agreed KPIs.Improve website speed, mobile responsiveness, Core Web Vitals, user experience, and overall technical performance.Monitor website traffic, keyword rankings, leads, conversions, and SEO performance using Google Analytics, Google Search Console, Google Tag Manager, and relevant SEO tools.Identify and resolve technical SEO issues, broken links, indexing problems, crawlability issues, and website errors.Work closely with the Marketing and Content teams to develop SEO-focused content, blogs, community pages, and landing pages.Implement tracking codes, conversion tracking, lead forms, pixels, and other lead-generation elements.Continuously test and optimize landing pages to improve conversion rates, lead quality, and lead volume.Manage website updates, integrations, plugins, and basic technical troubleshooting.Develop strategies to improve Google search visibility and organic website traffic for relevant real estate keywords and locations.Support local SEO and Google Business Profile optimization to strengthen the company's visibility in the UAE real estate market.Ensure all websites and landing pages follow current SEO best practices and search engine guidelines.Prepare regular SEO and website performance reports, highlighting traffic growth, ranking improvements, leads, conversions, and areas for improvement.6-Month Performance ObjectiveThe successful candidate will be expected to plan, implement, and manage a structured 6-month SEO growth strategy with the objective of:Increasing organic website traffic and overall website views.Improving rankings for targeted and high-value real estate keywords.Increasing website visibility across Google and other search engines.Generating more qualified organic leads through SEO and optimized landing pages.Improving website engagement and conversion rates.Building sustainable long-term organic traffic rather than relying solely on paid advertising.Performance will be measured through clearly defined KPIs, including organic traffic growth, keyword rankings, website visibility, landing-page performance, and qualified lead generation.Required Skills & QualificationsProven experience in SEO and Web Development. Strong understanding of HTML, CSS, JavaScript, and responsive web design. Experience with WordPress or other CMS platforms. Strong knowledge of on-page, off-page, and technical SEO. Experience creating and optimizing landing pages for lead generation. Familiarity with Google Analytics, Google Search Console, Google Tag Manager, and SEO tools such as SEMrush, Ahrefs, or similar. Understanding of website performance, Core Web Vitals, page speed, and mobile optimization. Knowledge of conversion rate optimization (CRO) is an advantage. Strong analytical and problem-solving skills. Ability to manage multiple projects and meet deadlines. Preferred ExperienceExperience in the UAE real estate industry or a lead-generation-focused business is preferred. Experience working with Google Ads and Meta Ads landing pages is an advantage. Knowledge of local SEO and Google Business Profile optimization is a plus. What We OfferCompetitive salary based on experience. Opportunity to work with a growing real estate brand. Exposure to SEO, web development, digital marketing, and lead-generation campaigns. Professional growth and development opportunities. Location: Dubai, UAEEmployment Type: Full-TimeIndustry: Real EstateApply via email: hr@cbswap.ae