SEO Intern / Junior SEO Specialist

📍 Sofia | 🕘 Paid full-time internship with an opportunity to transition into a permanent positionIf you already know that SEO is the field you want to grow in and you’re looking for an opportunity to start working on real projects, this role could be the right next step for you.We’re looking for an SEO Intern / Junior SEO Specialist who is committed to developing a career in SEO and has already taken the first steps in that direction.We don’t expect you to know everything, but we do expect you to have a solid foundation in SEO, be genuinely curious about how Google works, and keep up with how AI is changing the way people search for and discover information.WHO WE AREKIPLAR is a digital agency working with e-commerce and B2B brands in Bulgaria and international markets. We go beyond the surface - we take the time to understand the business, analyse the data, and connect different marketing channels around one shared goal: sustainable growth.ABOUT THE ROLEWe’re looking for someone at the beginning of their career as an SEO specialist who already has a solid foundation and wants to build on it through hands-on experience.ㆍYou’ll work on real SEO projects - e-commerce stores, corporate websites, and Bulgarian and international brands.ㆍYou’ll have a mentor and a clear framework to guide your work and development.We won’t expect you to know everything from day one. We will, however, expect you to learn quickly, think critically, ask questions, and gradually become more independent.WHAT YOU’LL DOYou’ll be involved in the day-to-day work on our SEO projects and gradually take ownership of more tasks. In practice, this means:ㆍConducting keyword research and analysing what users search for and how they searchㆍTaking part in SEO analyses of websites and competitorsㆍWorking on on-page SEO and content optimisationㆍLearning how to identify and analyse technical SEO issuesㆍWorking with Google Search Console, Google Analytics 4, and SEO toolsㆍMonitoring organic traffic, rankings, and performanceㆍContributing to content SEO, internal linking, and link-building activitiesㆍUsing AI tools for research, analysis, and optimisationㆍWorking on real e-commerce, B2B, and international SEO projectsSEO, however, is no longer limited to traditional Google Search.You’ll also gain experience with AI Search, Google AI Overviews, AI Mode, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization), learning how brands can improve their visibility and presence across ChatGPT, Gemini, and other AI platforms.WHAT WE’RE LOOKING FORYou don’t need years of professional experience.What matters is that you’ve already started building your SEO knowledge - through an SEO course, your own project, an internship, or initial hands-on experience.Terms such as keywords, search intent, crawling, indexing, on-page SEO, and technical SEO should already be familiar to you.In terms of skills and mindset, we value:ㆍAnalytical thinking and attention to detailㆍCuriosity and a desire to understand why something worksㆍStrong organisational skills and a sense of responsibilityㆍThe ability to research information and look for solutions independentlyㆍA genuine interest in SEO, Google, and the evolution of AI SearchㆍUsing AI tools as part of your workflowㆍStrong written communication skills in Bulgarian and a working level of EnglishMost importantly:SEO shouldn’t be something you simply want to “try.” We’re looking for someone who has already chosen this direction and wants to build a professional career in SEO.NICE TO HAVEㆍCompleted SEO courseㆍYour own website, blog, or project where you’ve put your SEO knowledge into practiceㆍHands-on experience with Google Search Console and Google Analytics 4ㆍFamiliarity with Ahrefs, Semrush, Screaming Frog, or other SEO toolsㆍBasic knowledge of WordPress, Shopify, or another CMSㆍInterest in e-commerce SEOㆍKnowledge of or interest in AI Search, GEO, and AEOWHAT WE OFFERㆍA paid internship with a clear path to quickly transition into a permanent role and continue progressing through the next stages of your SEO careerㆍHands-on work on client SEO projects from the very beginningㆍStructured onboarding and guidance from a mentorㆍA clear development plan and regular feedbackㆍPractical experience in technical SEO, on-page SEO, content SEO, and link buildingㆍThe opportunity to build knowledge and hands-on experience in AI Search, GEO, and AEOㆍAccess to professional SEO and AI toolsㆍ50% coverage of the cost of approved courses, certifications, and professional eventsㆍFlexible working hoursㆍA hybrid working model after successfully completing the internshipㆍAdditional health insuranceㆍAn office in a centrally located coworking space in SofiaIf this sounds like the right next step for you, send us your application.If you’ve completed an SEO course or worked on your own website, project, or another hands-on SEO initiative, make sure to include it in your CV or LinkedIn profile.