SEO Marketing Specialist

Job Description On-Page SEO: Optimization of titles, meta descriptions, headings, images, URLs, and internal linking Technical SEO: Crawling, indexing, sitemaps, robots.txt, canonical tags, redirects, and structured data Site Performance: Core Web Vitals, page speed, and mobile usability Content Quality: Content planning, SEO briefs, and optimization of project and location pages, ensuring accuracy and reviewing AI-assisted content AI Search: Understanding of AI Overviews, AI Mode, and GEO/AEO principles grounded in SEO best practices Local SEO: Google Business Profile management and local search optimization Off-Page SEO: Relevant, high-quality backlink acquisition and backlink analysis Tools: Google Search Console, GA4, Google Tag Manager, Screaming Frog, and Ahrefs or Semrush Lead Tracking: Measure organic enquiries, calls, WhatsApp clicks, and conversions; coordinate with CRM teams to assess lead quality Reporting: Report on organic visibility, traffic, rankings, and qualified leads, with actionable recommendations Search Updates: Monitor Google ranking updates and spam policies, assess their impact, and recommend actions. Collaboration: Coordinate implementation with developers, content creators, and marketing teams Job Requirements Experience: 3+ years of hands-on SEO experience with proven, measurable results SEO Strategy: Website audits, competitor analysis, and prioritized action plans Keyword Research: Arabic and English keyword research, search intent analysis, and keyword mapping Experienced career-level professional ready to thrive in a full-time, on-site position in Cairo, Egypt .