SFMC Developer with Strong exp on MCP
GC Technologies Pvt Ltd · India
Apply & track with Apply EdgeClient: MNCPayroll: VARITE INDIA PVT LTDNote: Moved to direct payroll after 3-6 months, subject to BGV report Clearance.Note: You can share the updated cv and UAN History or one payslip of the latest two years of exp to process the profile without any delay( Mail : Manpreet@gctechsoft.com).( Verification of the UAN History or one payslip is to avoid fake profiles)Requirement: Salesforce Marketing Cloud Developer - SFMCExp: 4+ Years
This role will own the development, maintenance, and optimization of Salesforce Marketing Cloud and its integrations, ensuring the platform supports personalized, data-driven, and scalable customer experiences.You will collaborate closely with marketing, data, and integration teams to deliver robust automation, real-time engagement triggers, and custom solutions that enhance customer journeys and operational efficiency.________________________________________Key Responsibilities
- Maintain and enhance Salesforce Marketing Cloud, ensuring reliability, performance, and scalability.
- Design and implement advanced automations using SQL, SSJS, and Automation Studio.
- Build and manage integrations between SFMC and other platforms via API, ensuring seamless data flow across systems.
- Develop and optimize personalization logic using AMPScript, dynamic content, and audience segmentation.
- Enable and manage real-time triggers to power responsive, event-based customer communications.
- Maintain and evolve custom solutions (e.g., custom preference centers, data extensions, or microservices integrations).
- Provide technical support to marketing and CRM teams, troubleshooting platform issues and optimizing system performance.
- Document architecture, data flows, and best practices to ensure scalability and continuity.
- Stay up-to-date with Salesforce releases and MarTech innovations to recommend technical improvements.________________________________________Skills & Qualifications
- 4+ years of hands-on experience in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder).
- Marketing Cloud Personalization (Interaction studio) and Marketing Cloud Engagement
- Strong proficiency in AMPScript, SQL, and API integrations (REST and SOAP).
- Experience building and managing real-time event triggers and custom automations.
- Solid understanding of data models, segmentation logic, and relational data design within SFMC.
- Familiarity with SSJS, Cloud Pages, and server-side scripting a plus.
- Experience with Salesforce CRM and Salesforce Data Cloud integration preferred.
- Excellent problem-solving skills with the ability to translate business requirements into scalable technical solutions.
- Strong communication and collaboration skills to work cross-functionally with technical and non-technical teams.________________________________________Bonus Skills
- Salesforce Certification(s)
- Familiarity with broader MarTech stack components (e.g., Data Cloud, analytics, data pipelines)