SFMC Lead

Job Title: Salesforce Marketing Cloud LeadOverview Seeking an experienced Salesforce Marketing Cloud (SFMC) Lead to own the technical strategy, architecture, and optimization of enterprise marketing automation. This role focuses on platform scalability, governance, and data-driven personalization— not campaign execution.Key Responsibilities• Lead architecture and optimization of SFMC modules (Email Studio, Journey Builder, Mobile Studio, Automation Studio, Cloud Pages).• Design scalable frameworks and automations for efficiency, compliance, and reuse.• Integrate SFMC with Salesforce CRM and enterprise systems via APIs and connectors.• Use AMPscript, SSJS, and SQL for personalization and audience segmentation.• Develop intelligent journeys and automations with monitoring and alerts.• Enforce data governance, privacy (GDPR, CAN-SPAM), and audience consent management.• Collaborate with CRM, IT, and Marketing teams to align data and technical strategies.Qualifications• Bachelor’s degree required; advanced degree preferred. • 8+ years of Salesforce experience• 5+ years of hands-on SFMC technical experience.• Strong in AMPscript, SSJS, SQL, HTML/CSS.• Proven experience integrating SFMC with Salesforce CRM.• Knowledge of Einstein and AI features in SFMC.• Certifications preferred: SFMC Developer, Consultant, Administrator.• Excellent documentation, troubleshooting, and leadership skills.