Shopify Developer

About The RoleThe Shopify Developer will be responsible for the development, maintenance, performanceoptimisation and continuous improvement of the Shopify storefront. The rolerequires strong Shopify expertise and an understanding of CRO, website performance,integrations and D2C e-commerce funnels.Key ResponsibilitiesShopify DevelopmentOwn the day-to-day development and maintenance of Shopify website.Develop and customize Shopify themes, sections, templates and componentsaccording to needs and CRO implementations.Build responsive experiences across desktop, tablet and mobile.Implement new landing pages, product pages, collection pages, navigation andmerchandising features as needed.Convert Figma/design requirements into clean, scalable Shopify code.Manage Shopify apps, integrations and third-party scripts.CRO & Website OptimisationWork closely with the Growth and Marketing teams to implement CRO initiatives.Improve website conversion across the funnel — PDP → ATC → Checkout →Purchase.Implement A/B tests, merchandising changes, bundles, upsells, cart interventions,offers and promotional journeys.Identify technical and UX bottlenecks impacting conversion.Ensure campaigns and landing pages launch quickly and accurately, in collaborationwith brand + growth teams.Performance & Technical OptimisationOwn website speed and Core Web Vitals.Identify and eliminate unnecessary scripts, apps and technical bottlenecks.Optimise images, JavaScript, CSS and Liquid code, in collaboration with tech agency.Monitor mobile performance and ensure a fast mobile-first experience.Troubleshoot website bugs, checkout issues and browser/device-specific issues incollaboration with the tech agency.IntegrationsManage and troubleshoot integrations with payment gateways.Experience with tools such as Shopflo, MoEngage, Meta Pixel/CAPI, GoogleAnalytics/GTM, Google Ads and logistics/OMS integrations will be an advantage.Analytics & Tracking○ Implement and troubleshoot GA4, GTM, Meta Pixel/CAPI, and othertracking requirements.○ Work with the performance marketing team to resolve attribution andtracking issues.The Ideal Candidate Should BeHighly hands-on and execution-oriented.Comfortable working in a fast-paced D2C environment.Strong at troubleshooting and problem-solving.Able to prioritise urgent website issues independently.Comfortable working with marketing, design and leadership teams.Curious about conversion, customer behaviour and e-commerce performance,not just code.Key Success MetricsWebsite uptime and technical stability.Improvement in mobile and overall website speed.Reduction in website bugs and technical issues.Faster turnaround time for website/CRO changes.Successful implementation of campaigns and new launches.Improvement in website conversion and funnel performance.Accuracy of analytics and tracking.Skills: shopify,figma,cro