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Showroom & Brand Experience Manager

Parker Connect · Dubai, United Arab Emirates

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Showroom & Brand Experience Manager - Luxury FurniturePosition OverviewThe Showroom & Brand Experience Manager is responsible for the overall presentation, content, functionality and visitor experience of the showroom.Acting as the guardian of the brand and product experience, the role ensures that the showroom consistently reflects the company's standards, design philosophy and product innovation.The position serves as the primary point of contact for visitors, including clients, architects, interior designers, dealers, media representatives, business partners and internal stakeholders.The role oversees showroom content, product presentation, styling execution and visitor engagement while ensuring that all collections, materials, samples and product information remain current, relevant and professionally displayed.The Showroom & Brand Experience Manager will also lead product presentations, showroom tours, training sessions and product launches, positioning the showroom as a destination for brand experience, product education and design inspiration.Key Duties & ResponsibilitiesWelcome and host visitors, including VIP customers, architects, designers, dealers and media representatives, ensuring a professional and engaging brand experience.Act as the product expert, delivering product presentations, showroom tours, training sessions and launch introductions for employees, dealers, customers and business partners.Assume full commercial, operational and people leadership responsibility for the showroom, ensuring achievement of business objectives and exceptional customer experiences.Establish sales budgets and targets, cascade them to the team and ensure achievement of both quantitative and qualitative objectives.Lead, coach and develop the showroom sales team to achieve commercial targets and maintain high service standards.Work closely with Retail Management, Design, Styling and Marketing teams to maintain showroom excellence and support continuous improvement.Ensure all showroom collections, displays, materials, samples and product information are current, accurate and professionally presented.Maintain high standards of showroom presentation, styling, visual merchandising and brand consistency.Coordinate product launches, collection updates, showroom events and customer engagement initiatives.Deliver product knowledge and training sessions to showroom employees, dealers, customers, architects, designers and other stakeholders.Ensure operational excellence, showroom standards, compliance, reporting accuracy and effective resolution of customer and business-related issues.Demonstrate strong leadership and accountability in handling customer orders, complaints, escalations and sensitive situations, taking ownership from assessment through to resolution.Monitor customer and internal feedback, identify root causes and implement corrective actions to improve customer satisfaction and operational excellence.Track showroom performance, visitor engagement, sales performance and customer feedback, providing regular reports and recommendations to management.Identify opportunities to improve showroom processes, customer engagement, product presentation and overall brand experience.Ensure the showroom consistently reflects the company's positioning as a premium, design-led brand.Education & QualificationsBachelor's Degree or Diploma in Interior Design, Product Design, Architecture, Design Management, Marketing, Retail Management or a related field preferred.Minimum 5–7 years of experience in luxury furniture, premium interiors, showroom management, brand experience or design-led retail environments.Strong knowledge of furniture, materials, interior design principles and product presentation.Experience in product training, showroom presentations, customer engagement and stakeholder management is highly desirable.Additional European or international languages would be an advantage.Skills & CompetenciesStrong product and industry knowledge with a genuine passion for design, interiors, furniture and brand storytelling.Excellent presentation, communication and stakeholder engagement skills.Strong commercial and showroom management capabilities.Ability to manage showroom standards, visitor experience and product education activities.Strong leadership, coaching and team-development capabilities.Excellent organizational, coordination and problem-solving skills.Strong understanding of customer experience and premium retail standards.Ability to manage multiple priorities while maintaining exceptional attention to detail.Strong sales orientation with the ability to translate brand experience into commercial results.Personal AttributesPassionate about product design, architecture, furniture and interiors.Brand-conscious and highly detail-oriented.Professional, polished and highly presentable.Curious and committed to continuous learning.Strong communicator and natural presenter.Proactive and self-motivated.Customer- and experience-focused.Reliable, accountable and solution-oriented.Collaborative and team-oriented.Strong sense of ownership and pride in maintaining exceptional showroom and brand standards.