Site Performance & SEO Analyst

Role DescriptionWe are seeking a highly analytical and detail-oriented Site Performance & SEO Analyst to optimize website performance, improve search visibility, and enhance digital experiences through data-driven strategies. The role focuses on analyzing website health, monitoring performance metrics, implementing SEO improvements, and identifying opportunities to increase organic traffic, user engagement, and overall site effectiveness.The Site Performance & SEO Analyst will collaborate with marketing teams, content specialists, developers, designers, and business stakeholders to evaluate website performance and develop optimization strategies. Responsibilities include conducting technical SEO analysis, monitoring website speed and usability, analyzing search trends, and providing actionable recommendations to improve digital performance.Key responsibilities include performing website audits, analyzing technical SEO factors, monitoring search engine rankings, evaluating user behavior, and identifying areas for improvement. The role involves reviewing website structure, optimizing content performance, analyzing traffic patterns, and supporting initiatives that improve visibility, accessibility, and user experience.The successful candidate will use analytics platforms and SEO tools to track key performance indicators, identify technical issues, and measure the impact of optimization efforts. Responsibilities include preparing performance reports, analyzing conversion data, monitoring algorithm changes, evaluating competitor strategies, and recommending solutions to enhance website growth.The Site Performance & SEO Analyst will contribute to improving website architecture, page performance, content effectiveness, and search engine presence. The role involves working with technical teams to address website issues, supporting content optimization strategies, improving website health metrics, and ensuring SEO best practices are consistently applied.Additionally, the role requires analyzing digital performance data, identifying trends, and translating insights into practical recommendations. The Site Performance & SEO Analyst will support continuous improvement initiatives by testing optimization strategies, monitoring results, and helping create a stronger online presence.This position offers an opportunity to influence digital growth strategies, improve website performance, and contribute to successful online marketing initiatives. The ideal candidate will demonstrate strong analytical abilities, technical curiosity, problem-solving skills, and a passion for improving digital experiences through SEO and performance optimization.QualificationsStrong understanding of search engine optimization principles, website performance analysis, and digital marketing strategies.Ability to conduct technical SEO audits, website evaluations, and performance assessments.Knowledge of SEO tools, analytics platforms, and website monitoring solutions.Ability to analyze website traffic, search performance, user behavior, and conversion metrics.Understanding of technical SEO concepts including website structure, indexing, crawling, metadata, and optimization practices.Ability to identify website performance issues and recommend effective solutions.Strong analytical skills with the ability to interpret complex data and generate actionable insights.Knowledge of content optimization, keyword research, competitor analysis, and search trend evaluation.Ability to monitor website health, performance indicators, and SEO improvements over time.Familiarity with web technologies, page speed optimization, and user experience principles.Strong problem-solving skills with attention to detail and accuracy.Ability to create reports, dashboards, and presentations that communicate findings clearly.Ability to collaborate with developers, marketers, content teams, and business stakeholders.Strong communication skills with the ability to explain technical concepts effectively.Ability to manage multiple optimization projects and prioritize tasks efficiently.Commitment to continuous improvement, digital innovation, and delivering measurable SEO and website performance results.