Social Data & Analytics Specialist

We are looking for a commercially minded and analytical Social Data & Analytics Specialist to join our Social & Digital team. The role will focus on analysing social media performance, identifying audience and content trends, and translating data into actionable insights that improve our clients' social media strategies, engagement and overall campaign effectiveness.The ideal candidate will combine strong analytical capabilities with a solid understanding of social media platforms, digital marketing and audience behaviour.Key ResponsibilitiesMonitor, analyse and report on social media performance across Instagram, TikTok, LinkedIn, Facebook, YouTube, Snapchat and other relevant platformsDevelop and maintain performance dashboards, reports and KPI tracking frameworks for clients and internal teamsAnalyse audience behaviour, engagement, reach, impressions, follower growth, content performance and conversion metricsTranslate complex data into clear insights and practical recommendations to improve content strategy and campaign performanceConduct competitor benchmarking, social listening and industry trend analysisWork closely with Social Media, Creative, Strategy and Account Management teams to support data-driven decision-makingMeasure the effectiveness of organic and paid social campaigns, identifying opportunities for optimisationSupport campaign planning, client pitches and strategic recommendations with relevant research and dataPresent performance findings and insights to internal stakeholders and clientsEnsure data accuracy, consistency and reporting best practices across accountsRequirementsWhat We're Looking ForSomeone who goes beyond producing reports and can explain what the data means, why performance is changing and what we should do next.You should be curious, proactive and commercially aware, with the ability to turn social media data into insights that influence creative decisions, strengthen client relationships and deliver measurable results.Minimum 3 years' experience in social media analytics, digital marketing analytics or a similar role, ideally within an agency environmentStrong knowledge of social media analytics tools such as Sprout Social, EmplifiStrong understanding of social media KPIs, audience insights, campaign measurement and performance optimisationAbility to interpret large datasets and communicate meaningful insights to non-technical stakeholdersExcellent analytical, problem-solving and presentation skillsStrong attention to detail, with the ability to manage reporting across multiple clients and campaignsExperience working with both organic and paid social media dataExcellent written and verbal communication skills in English; Arabic would be an advantage