Social Media & Community Executive

Social Media (content creation) & Community ExecutiveLocation: UK, Remote / Hybrid LondonHours: Part-time, approximately 20–25 hours per week, spread across 5 daysReports to: Founder & CEO / Marketing LeadStart Date: ASAPTHE ROLESachi Skin is a founder-led clinical skincare brand rooted in Ayurvedic heritage, where ancient wisdom meets modern cosmetic science.We are looking for a Social Media & Community Executive to help Sachi Skin become significantly stronger at organic social.This is a hands-on role for someone who genuinely understands Instagram and TikTok, knows what is happening in beauty culture, and enjoys being inside the conversation every day.You will own the day-to-day running of our social channels: publishing, community engagement, social listening, performance tracking and identifying opportunities for content.You will work closely with our Brand Editorial & Content Executive and creative team, who help develop the stories, scripts and campaign messaging.Your job is to make sure those ideas actually live, move and perform on social.WHAT YOU’LL OWNSocial PublishingSchedule and publish content across Instagram and TikTokMaintain the weekly social calendarEnsure content goes live accurately, on time and in the correct formatAdapt captions, hooks and platform copy where neededPost Stories and reactive content throughout the weekEnsure links, tags, product information and calls to action are correctYou should be comfortable using platforms such as Later, Meta Business Suite and native TikTok/Instagram tools.Community EngagementThis is a major part of the role.You will:Respond to comments, mentions and relevant DMs in the Sachi Skin voiceProactively engage with creators, facialists, dermatologists, beauty editors and relevant communitiesBuild genuine relationships rather than simply replying with emojisIdentify loyal customers, advocates and potential creatorsSpot strong customer comments, reviews and conversations that can become contentFlag interesting partnership, gifting or UGC opportunities to the wider teamWe want Sachi Skin to feel like an active participant in the beauty community, not simply a brand broadcasting content.Social Listening & Trend SpottingYou should naturally be watching what is happening across beauty, skincare and culture.Monitor:Emerging skincare conversationsTikTok and Instagram formatsBeauty and wellness trendsCreator conversationsDermatologist and facialist contentCompetitor activityCustomer questions and recurring concernsBring relevant opportunities back to the team quickly. We do not want someone who follows every trend. We want someone who can identify:“This conversation is relevant to Sachi Skin, and here is how we could enter it.”Weekly Reactive & Light Content CreationThis is not primarily a content-production role, but you should be comfortable creating simple, native social content when speed matters.This may include:Instagram StoriesSimple TikToks/ReelsFounder clipsTrending formatsBehind-the-scenes contentCustomer comments/reviewsSimple CapCut editsEvent and London-based contentFor larger content pieces, you will work with our designer and video editor.Founder & UK Content SupportAs a UK-based team member, you will occasionally work directly with Farah to capture founder content.This could include:Filming short founder clipsCapturing events, treatments or partnershipsHelping identify natural social momentsPosting reactive founder contentTurning conversations or questions into social ideasYou should be comfortable behind a camera and able to direct someone naturally without making content feel overly produced.PerformanceReview performance weekly across:ReachViewsWatch timeSavesSharesCommentsProfile visitsWebsite clicksRelevant conversion signalsIdentify what is working and feed those learnings back into the content team.We care less about complicated reports and more about:What worked? Why did it work? What should we make more of?WHO YOU AREAround 1–3 years' experience in social media, beauty, skincare, wellness or lifestyleYou have a background in marketing, media communications, journalism , writing, pscychologyGenuinely interested in Instagram and TikTokStrong understanding of how people behave on social, not simply how brands schedule postsComfortable engaging with people online every dayNaturally aware of trends and cultural conversationsA strong written communicatorAble to learn and write in an established brand tone of voiceComfortable with basic filming and editingFast, organised and reliableCommercially aware and interested in what content actually drivesGenuinely interested in skincare and beautyNOT RIGHT FOR YOU IFYour social experience is mainly scheduling posts and producing reportsYou rarely use TikTok or Instagram yourselfYou wait for someone to tell you what to engage withYou are uncomfortable speaking to creators or customersYou treat community management as simply replying to commentsYou are interested mainly in polished aesthetics rather than social behaviour and performanceWHAT SUCCESS LOOKS LIKEWithin your first 90 days:Sachi Skin has a consistent daily presence across Instagram and TikTokCommunity engagement becomes noticeably strongerWe are participating in more relevant UK beauty conversationsSocial opportunities and trends are identified earlierCustomer conversations regularly become content ideasStrong organic content is identified quickly and repeated intelligentlyFounder and reactive UK content becomes easier to captureSocial performance shows improvement against the first-month baselineHOW TO APPLYPlease send:Your CVLinks to social accounts you have personally worked on3–5 examples of social content you have created, written or managedA short answer, maximum 5 sentences:What do you think most skincare brands get wrong about social media?SHORT SOCIAL TESTPlease review @sachiskin on Instagram and TikTok and send:3 things you think we currently do well3 things you would improve3 conversations, accounts or opportunities you think Sachi Skin should be engaging with2 simple pieces of reactive content you would post this weekSend a 60 second video trying to sell us any one of our productsKeep it concise. We are interested in your instincts, not a presentation. Send this over via email to be shortlisted for an interview.