Social Media & Digital Marketing Assistant DUBAI

Would you like to join Wycon Cosmetics’ Headquarters in Dubai and contribute to the international expansion of a fast-growing beauty brand?If you are looking for an opportunity in Dubai within a dynamic, structured, and international environment, this could be the right role for you.About usWycon Cosmetics is an Italian beauty brand founded in 2009 by Gianfranco Satta and Raffaella Pagano, with the vision of making high-quality make-up accessible by combining innovation, performance, and Made in Italy style.Today, Wycon Cosmetics operates over 300 stores worldwide, with an established presence across strategic markets in Europe, Asia, the Middle East, and North Africa, supported by an ambitious international expansion plan.Our 2026 AwardsBest Visual ExperienceBest Retailer EliteYour Future at WYCONTo strengthen our Marketing & Communications team, we are looking for a Social Media & Digital Marketing Assistant. You will join a dynamic team where you will have the opportunity to contribute to the development of innovative retail marketing strategies and create engaging brand experiences for our customers, both in-store and online.Role PurposeThe successful candidate will support the planning and implementation of marketing initiatives for the WYCON store network, with the aim of driving traffic, increasing in-store conversion and ensuring consistency between online communication and the retail experience.You will also contribute to translating commercial initiatives into clear and effective actions across the retail network, ensuring alignment between Headquarters and stores while collaborating with internal teams — including Communication, Graphic Design, Digital and Product — as well as external partners.Key ResponsibilitiesSupport the planning and implementation of Retail Marketing initiatives for the WYCON store network in Italy and key international markets;Coordinate events, promotional activations and in-store initiatives aimed at increasing traffic, visibility and conversion;Manage operational relationships with shopping centres and retail locations, ensuring the correct execution of promotional activities;Translate commercial initiatives into clear operational guidelines for the retail network and coordinate with the Graphic Design team on the development of in-store communication materials;Support the planning and management of customer communications, including newsletters and CRM activities, ensuring consistency across digital channels and stores;Collaborate with the Digital team to improve the quality of online content and ensure continuity between the online and offline customer experience;Monitor competitor activities and analyse market trends to identify opportunities and develop new Retail initiatives;Support the preparation of reports and presentations related to Retail Marketing activities.ExperienceAt least 2 years of experience in Marketing or Retail Marketing, preferably within the beauty, fashion or retail industry.Technical SkillsGood knowledge of PowerPoint and/or Canva;Familiarity with digital communication and CRM tools is considered a plus;Ability to work independently once objectives and priorities have been clearly defined.Soft SkillsProactivity, flexibility and a strong focus on operational results;Creativity and strong attention to brand communication;Excellent organizational and collaboration skills;Analytical mindset and ability to monitor and evaluate marketing initiatives.What We OfferThe opportunity to join a young and dynamic working environment;The opportunity to contribute to Beauty Retail Marketing projects within a constantly evolving beauty brand.