Social Media and Content Manager

We are looking for a creative, highly organized and results-driven Social Media & Content Manager to take ownership of the social media strategy and content execution across three separate brands/accounts.Accounts you will ManageReal Estate AccountsYou will manage content for two Dubai real estate-focused brands, covering property opportunities, market insights, investment content, project launches, educational content and brand-building.Upcoming Recruitment PlatformYou will also be responsible for building the social media presence of an upcoming recruitment-based technology platform, including its pre-launch, launch and post-launch content strategy.This means we need someone who can understand different audiences and different brand identities rather than simply reposting similar content across all three accounts.Key Responsibilities• Take complete ownership of the social media and content strategy for all 3 accounts• Manage Instagram, TikTok, LinkedIn, Facebook, YouTube and other relevant platforms• Create separate monthly and weekly content calendars for each brand• Develop creative concepts for Reels, short-form videos, educational content, property videos, recruitment content and campaigns• Write strong hooks, captions, scripts and video concepts• Coordinate with videographers, designers, editors, developers and internal teams• Plan and manage property shoots and other content productions• Identify trends and convert them into content relevant to our brands• Develop the personal branding of company leadership where required• Build the recruitment platform's social media presence from the ground up• Plan pre-launch teasers, launch campaigns, feature-focused content and user acquisition content for the recruitment platform• Monitor competitors and identify opportunities to differentiate each brand• Track engagement, reach, follower growth, website traffic, enquiries and leads• Analyze performance and continuously improve the content strategy• Maintain a consistent posting schedule across all three accountsFor our Real Estate BrandWe do not want our social media to simply consist of agents standing in front of projects and repeating information provided by developers.We want content that demonstrates real market knowledge.The successful candidate should work with our team to create content around:• Dubai real estate market insights• Investment opportunities• Land and plot opportunities• Project analysis• Area comparisons• Market trends and updates• Educational content for buyers and investors• High-quality property presentations• Leadership and personal-brand contentFor our Recruitment PlatformThis is an upcoming technology platform, so you will have the opportunity to participate in building a new brand from its early stages.Content will target job seekers, employers, recruiters and businesses, and will include:• Pre-launch awareness campaigns• Product and feature introductions• Job-seeker-focused content• Employer and recruiter content• Career tips and educational videos• Short-form viral/relevant content• Founder/leadership content• Launch campaigns• Influencer and creator collaborations• User acquisition and growth campaignsWhat we are looking for• Minimum 3+ years of professional social media/content experience• Strong understanding of Instagram Reels, TikTok, YouTube Shorts and LinkedIn• Excellent short-form video and storytelling skills• Strong copywriting and scriptwriting ability• Ability to manage multiple brands simultaneously• Highly organized with strong content-planning skills• Ability to generate ideas independently rather than waiting for instructions• Strong understanding of current social media trends and algorithms• Good understanding of branding and visual presentation• Comfortable working in a fast-paced entrepreneurial environment• UAE experience preferred• Dubai real estate experience is an advantage, but strong content ability is more important• Experience launching or growing a new brand/startup would be a major advantageWhat we WantWe are not looking for someone whose job is simply to post content. We want someone who can think like a Content Creator + Social Media Strategist + Brand Manager.You should be able to manage three completely different content requirements, generate fresh ideas every week and understand what type of content can build an audience, establish credibility and ultimately generate business.