Social Media Content Editor – Robot24.com

Full-Time | On-Site | Dubai, UAE About Robot24.com Robot24.com is the global leading news platform for robotics news. We create original content directly at the source through our field teams around the world. We are looking for an experienced Social Media Content Editor to join our team on-site in Dubai. This role has one central objective: Turn robotics stories into social content people actually want to watch, read, share and talk about. The Role You will be responsible for developing the storytelling, concepts and written content behind our social media output. Our field teams around the world travel to factories, companies, exhibitions, events and locations where robots are being used in real life. Before they film, they need a story. That’s where you come in. You will research the location, company or robot being filmed and develop the creative angle, hook, script, questions and content structure that our field team will execute on location. You will also write and develop content for our other social formats, including carousels, social posts and supporting copy. Your responsibilities include: * Developing social-first story concepts * Writing scripts and filming briefs for our international field teams * Writing powerful opening hooks * Developing interview questions and creative on-location interactions * Finding unexpected, controversial, entertaining or highly relatable angles within robotics stories * Turning news and industry developments into engaging social content * Writing carousel concepts and copy * Developing headlines, captions and supporting social copy * Understanding how one story can be turned into multiple social formats * Following social trends and identifying formats that can be adapted to robotics * Working closely with editorial, field teams and post-production You Need to Understand Virality This is not a traditional copywriting position. We are looking for someone who has spent years understanding what makes people stop scrolling. You need to understand curiosity, tension, surprise, humor, emotion and strong visual storytelling — and how these elements translate into social media. A technically correct script that nobody wants to watch is not a successful script. You should instinctively ask: What’s the hook? Why would someone care? What would make someone send this to a friend? What is the moment people will remember? What We Are Looking For * Minimum 4–5 years of professional experience creating content for social media * Demonstrable experience with short-form video * Strong understanding of Instagram Reels, TikTok and YouTube Shorts * Proven ability to write compelling hooks and scripts * Excellent written and spoken English * Strong understanding of viral storytelling and audience psychology * Ability to recognize what a broad audience finds interesting * Excellent research skills * Ability to turn complex subjects into simple, entertaining stories * Strong creative instincts and curiosity * Ability to generate ideas quickly * Understanding of how content needs to be structured for retention * Ability to balance entertainment with factual accuracy * Experience working with video production or post-production teams is highly advantageous You do not need to be a robotics expert when you join. You do need to be exceptionally curious and capable of quickly understanding a topic well enough to find the story within it. The Person We’re Looking For We are not looking for someone whose experience consists primarily of writing corporate social posts. We want someone who has actually worked with social content at scale and understands why some videos get 20,000 views while others get 20 million. You should have a strong instinct for what the mass audience wants to see while still maintaining the credibility of a global news platform. You should be comfortable taking something that initially sounds technical or niche and finding the human, surprising or entertaining angle that makes it relevant to millions of people. Location This is an on-site position in Dubai, UAE. You will work directly with our editorial, production and post-production teams from our Dubai office. Application Please send: * CV * Portfolio * Examples of social content you have worked on * Examples of scripts or concepts you have developed * Links to high-performing or viral content you have been responsible for * A short explanation of what your role was in creating each example * Current location * Salary expectations * Earliest possible starting date For this position, your portfolio and proven social-media experience matter significantly more than your job title.