Social Media Coordinator (Junior)

Role OverviewThe Social Media Specialist will take ownership of Major Developments' day-to-day social media presence across platforms including Instagram, FB, LinkedIn, TikTok YouTube and other relevant channels.We are looking for someone who is genuinely passionate about social media, constantly comes up with ideas and understands that successful social media is more than simply posting content.Key ResponsibilitiesSocial Media Strategy & PlanningSupport the development and execution of the social media strategy for Major Developments and its individual projects.Develop and maintain a structured social media content calendar.Plan content around project launches, milestones, events, campaigns, announcements and relevant cultural moments.Ensure a consistent balance between brand, lifestyle, educational, commercial, corporate and engaging content.Research social media trends, formats and emerging opportunities.Continuously bring new content ideas to the team.Look beyond simply copying competitors and identify opportunities to make Major Developments' social presence distinctive.Content IdeationGenerate creative ideas for posts, Reels, TikToks, Stories, carousels, LinkedIn content and other formats.Turn project features, architecture, lifestyle, amenities, locations and company stories into engaging social content.Identify opportunities to turn one piece of content into multiple platform-specific executions.Proactively suggest new formats, series, recurring content concepts and experiments.Stay curious about what is trending and understand when a trend is relevant to a luxury real estate brand.Work closely with the Creative Director to ensure social content follows the overall creative direction of the brand and projects.Content Production & CoordinationWork with the Graphic Designer, Creative Director, videographers, photographers, CGI artists and external partners to develop social content.Prepare clear briefs for content production.Coordinate required assets and ensure they are delivered on time.Adapt existing marketing materials into social-first content.Ensure content is optimised for each platform rather than simply reposting identical content everywhere.Review content before publishing to ensure accuracy, quality and brand consistency.Maintain an organised library of social media assets.Scheduling & PublishingOwn the day-to-day social media publishing process.Schedule and publish content across Instagram, LinkedIn, TikTok and other relevant platforms.Maintain an accurate and up-to-date content calendar.Ensure captions, hashtags, tags, links, formats and publishing times are correct.Coordinate approvals and make sure content is published according to the agreed schedule.Monitor posts after publication and respond quickly to issues or unexpected developments.Community & EngagementMonitor comments, messages, mentions and relevant conversations across social platforms.Encourage meaningful engagement with the audience.Identify opportunities to participate in relevant conversations.Escalate important enquiries, complaints or potential leads to the appropriate internal team.Build a positive and professional online community around Major Developments and its projects.Track recurring questions, audience interests and feedback and use these insights to improve content.Analytics & PerformanceMonitor social media performance across all active platforms.Track reach, impressions, engagement, engagement rate, video views, watch time, saves, shares, profile visits, follower growth and other relevant KPIs.Analyse which content formats, topics, creative approaches and messages perform best.Identify underperforming content and understand potential reasons.Compare performance over time and against relevant benchmarks.Prepare regular social media performance reports.Present clear conclusions rather than simply providing numbers.Continuous ImprovementUse performance data to continuously improve the social media calendar and content strategy.Recommend new content formats and creative approaches based on data and platform trends.Test different hooks, formats, topics, posting approaches and creative treatments.Identify high-performing organic content that could benefit from paid amplification.Recommend content that should be supported through paid media based on engagement and audience response.Work with the Performance Marketing Specialist to boost selected content and maximise its reach and impact.Track the results of paid amplification and use the learnings to inform future content.Continuously look for opportunities to increase engagement, reach and follower growth.Cross-Functional CollaborationWork closely with the Creative Director to align social content with the overall creative vision.Work with the Graphic Designer to develop high-quality social assets.Coordinate with photographers, videographers and CGI/DVG resources.Work closely with the Performance Marketing Specialist to connect organic and paid social activity.Coordinate with the wider marketing team to identify upcoming campaigns, projects, events and announcements that can become social content.Work with sales and other departments to identify stories, questions and topics relevant to the audience.What We Are Looking For3+ years of social media, content or digital marketing experience, although exceptional junior candidates with strong portfolios or personal projects are welcome.Genuine passion for social media and digital culture.Strong understanding of Instagram, LinkedIn and TikTok.Understanding of how content differs between platforms and audiences.Strong creative thinking and a natural ability to generate content ideas.Good understanding of social media trends, formats and platform behaviour.Basic understanding of social media analytics and performance metrics.Ability to create and manage content calendars.Strong copywriting and caption-writing skills.Excellent organisation and attention to detail.Ability to manage multiple deadlines and stakeholders.Good visual sense and understanding of what makes content engaging.Strong English communication skills.Experience with social media management and scheduling platforms is an advantage.Experience with Canva, Adobe Creative Cloud, CapCut or similar tools is an advantage.Basic understanding of paid social advertising is an advantage.Real estate, luxury, hospitality, fashion or lifestyle experience is an advantage but not essential.