Social Media Executive
Kayzin Recruitment · Dubai, United Arab Emirates
قدّم وتابع مع أبلاي إيدجWe're partnering with a fast-growing digital wellness business to find a Social Media Executive who will help build the personal brand of one of the company's founders, while also supporting the wider social media presence across the business.A key part of this role is building the founder's voice, credibility and influence on LinkedIn and X, alongside growing presence and engagement on YouTube and Pinterest and managing day-to-day community across Instagram, Facebook and TikTok. Success here won't come from simply publishing content, it will come from understanding conversations, engaging with the right people, and building an authentic presence that drives meaningful engagement across a genuinely multi-platform mix.What You'll Be DoingBuild and manage the founder's presence across LinkedIn and X (Twitter)Engage daily with relevant conversations across health, wellness, fitness, longevity, entrepreneurship and leadershipReply, comment and create content that reflects the founder's tone of voiceIdentify influential voices and communities, ensuring the founder is part of the conversations that matterDraft posts, content ideas and platform-specific messagingMonitor performance and provide weekly insights and recommendationsYouTube & PinterestRepost and adapt reels and video content for YouTubeAdapt existing content, captions and boards for Pinterest, building out a consistent presence over timeExperiment with different content formats to understand what resonates on each platformWider Social Media SupportManage daily community engagement across Instagram, Facebook and TikTok — comments, DMs, and general interactionProvide light content support: adding CTAs to reels for paid ads, saving content to Dropbox, filling in the Instagram editorial planWhat We're Looking For1-2 years' experience within social media, digital marketing or community managementComfortable and confident working across multiple platforms, including LinkedIn, YouTube, Pinterest, Instagram, TikTok and FacebookNative or near-native written English with excellent copywriting skillsA genuine interest in health, wellness, fitness or longevityStrong judgement and professionalism, as you'll be representing a founder publiclyBonus Points If You HaveGenuine, hands-on experience using X (Twitter) — a strong advantage given the founder's presence is being built there from the ground upExperience growing a founder or executive's personal brandAn active personal presence on LinkedIn and/or XKnowledge of the health, wellness, longevity or biohacking communitiesExperience with Pinterest content strategy or YouTube content adaptationWhy Join?You'll be joining a high-growth international business with the opportunity to shape a founder's public profile across LinkedIn, X, YouTube and Pinterest, while also getting broad, hands-on exposure across the full social media mix. This is a chance to work closely with senior leadership, experiment with new formats, and make a visible impact in a fast-moving, entrepreneurial environment.Please NoteAs part of the application process, we may ask shortlisted candidates to share their portfolios, where relevant.