Social Media Executive

Are you ready to spark smiles, fuel imagination, and create memorable digital moments for a leading family destination?LEGOLAND® Dubai Resort is looking for a passionate, high-energy Social Media Executive to manage our social media presence and help build an engaged, positive online community.This role will bring the resort’s stories, campaigns, and guest experiences to life across our social channels while delivering responsive community management, creator collaborations, campaign support, and meaningful performance insights.We are seeking a creative, organised, and adaptable social media professional who thrives in a fast-paced, always-on digital environment and enjoys working closely with colleagues across Marketing, Operations, Guest Services, PR, and agency partners.Key ResponsibilitiesSocial Media Management & Community RetentionManage and maintain an active, engaging, and on-brand presence across Instagram, TikTok, Snapchat, Facebook, YouTube, LinkedIn, and X.Develop, plan, and deliver monthly social media calendars aligned with business priorities, seasonal campaigns, and brand guidelines.Create, curate, and publish engaging content that reflects the LEGOLAND® brand voice and resonates with family audiences.Provide consistent daily community management across all social platforms, monitoring comments, direct messages, and brand mentions.Respond to customer queries with warmth, accuracy, and professionalism, escalating issues to the appropriate internal departments where required.Help maintain positive brand sentiment, audience engagement, and follower retention during periods with limited operational content opportunities.Stay up to date with platform developments, emerging trends, and content formats, identifying opportunities to increase organic engagement.Influencer & PR CollaborationCoordinate influencer stays and content creator partnerships throughout the year, from planning and briefing through to content delivery.Identify and develop new creator partnership opportunities across priority markets.Support PR activations, CSR initiatives, media visits, and on-site content shoots in collaboration with the PR Manager and agency partners.Track influencer deliverables, campaign requirements, and performance outcomes alongside agency partners.Seasonal Campaign ExecutionDevelop and execute social media support plans for key seasonal campaigns and events, including Halloween and Festive celebrations.Coordinate campaign content, creative assets, and publishing schedules with internal stakeholders, agencies, and the PR agency.Monitor organic campaign performance and contribute to post-campaign reporting.Identify opportunities to maximise organic reach and engagement around key campaign moments.Operational Support & Cross-Functional ContributionProvide operational and guest experience support as required during park closure periods and other business-critical phases.Work closely with Marketing and Operations teams to ensure effective communication and alignment with business objectives.Demonstrate flexibility in balancing social media responsibilities alongside operational support requirements.Contribute to delivering exceptional guest experiences while protecting and enhancing the resort’s brand reputation.Reporting, Insights & Content OptimisationProduce monthly performance reports covering follower growth, engagement, reach, impressions, and sentiment trends.Analyse platform and audience insights to identify content opportunities and optimisation recommendations.Use performance findings to inform future content strategies and social media planning.What You'll BringExperience & KnowledgeMinimum 2 years' experience in social media management, content creation, community management, or digital communications.3+ years' experience preferred. Candidates with less experience may be considered if they demonstrate strong channel ownership, community management, content creation, influencer coordination, and analytical capabilities.Experience within hospitality, entertainment, tourism, retail, or an IP-led brand environment would be advantageous.Strong understanding of best practices across Instagram, TikTok, Snapchat, Facebook, YouTube, LinkedIn, and X.Skills & CompetenciesA creative, proactive mindset with the ability to identify trends and create engaging social-first content.Excellent written and verbal communication skills in English.Arabic language skills would be an advantage, particularly for community management and engagement with local and regional audiences.Strong guest-service orientation with the confidence to manage customer interactions and coordinate resolutions with internal stakeholders.Experience working with influencers, content creators, media representatives, or VIP guests.Strong organisational, planning, and time-management skills.Confidence in briefing, reviewing, and delivering creative content and assets.Experience using social media management and analytics tools to monitor performance and generate actionable insights.Strong interpersonal skills and the ability to collaborate effectively across departments.FlexibilitySocial media is an always-on environment. This role requires someone who can adapt to changing priorities, respond to real-time community needs, and support on-site activations, special events, and weekend activities when required, with time off in lieu provided where applicable.Why Join Us?At LEGOLAND® Dubai Resort, creativity, teamwork, and fun are at the heart of everything we do.This is an exciting opportunity to play a key role in how families experience our brand online, creating inspiring content, supporting guests when they need us most, and bringing our biggest campaigns and moments to life.If you bring energy, imagination, and a genuine passion for social media, we would love to hear from you.