Social Media Executive

Company DescriptionActive Fitness Store is a leading provider of premium gym, fitness, and sports equipment across GCC countries. We cater to both home-use and commercial needs, offering top-tier products from industry-leading brands. Our mission is to support customers in achieving their fitness goals by supplying quality equipment with exceptional service. We take pride in being a trusted partner for fitness enthusiasts and professionals alike, delivering value and reliability in every purchase.Job DescriptionWe are looking for a creative, organized, and detail-oriented Social Media Executive to manage and grow our brand’s organic social media presence across multiple platforms. The ideal candidate should have a strong understanding of social media trends, content planning, and audience engagement.ResponsibilitiesPlan, schedule, and publish organic content across Instagram, Facebook, TikTok, LinkedIn, and X.Develop and maintain a monthly social media content calendar aligned with campaigns, product launches, promotions, and brand activities.Coordinate with the design and content teams to create engaging social media creatives, captions, and content ideas.Ensure timely execution of promotional, educational, engagement, and trend-based content.Monitor and analyze social media performance, including reach, engagement, saves, shares, impressions, and follower growth.Track competitor activities, industry trends, and emerging social media formats to identify new content opportunities.Coordinate with internal teams to gather product information, campaign updates, offers, and brand announcements for social media content.Maintain consistent brand voice, visual identity, messaging, and content quality across all organic channels.Stay updated with the latest social media trends, platform updates, and best practices. Requirements1–3 years of experience in social media management, organic social media, or content execution.Good understanding of Instagram, Facebook, TikTok, LinkedIn, and X, along with platform-specific best practices.Strong copywriting, communication, and content coordination skills.Creative mindset with the ability to develop fresh and engaging content ideas.Strong organizational skills and the ability to manage content calendars and multiple deadlines.Basic understanding of social media analytics, insights, and performance tracking.Ability to work collaboratively with design, marketing, and internal teams.Strong attention to detail and consistency in brand communication.