Social Media Lead

Social Media Operations LeadLocation: Dubai, UAEEmployment Type: Full-timeWe are hiring a Social Media Operations Lead to take ownership of day-to-day social media execution, platform optimisation, campaign tracking, community engagement, fundraising operations, and reporting across multiple international markets.This role is not just about scheduling posts.We are looking for someone who can manage the operational side of social media with accuracy, structure, and consistency — ensuring content is published correctly, campaigns are tracked properly, platforms continue to grow, and social media activity contributes measurable business value.The ideal candidate should be highly organised, analytical, detail-oriented, and comfortable coordinating with multiple teams across different time zones.Key ResponsibilitiesInternational Social Media OperationsLead the Europe market posting strategy while supporting wider international market activity.Coordinate daily with the India team to ensure campaigns are executed on time.Identify trending topics and live media opportunities relevant to target audiences.Adapt posting and engagement strategies based on different international markets.Platform Performance & OptimisationOwn optimisation across YouTube, TikTok, Snapchat, and Meta platforms.Review platform analytics to identify opportunities to improve reach, engagement, audience retention, and growth.Optimise posting schedules, content distribution, and publishing strategies.Ensure donation links, CTAs, and platform best practices are applied consistently.Fundraising Campaign OperationsManage Meta fundraising campaigns across key markets.Monitor fundraiser performance and maintain accurate donation tracking.Update, extend, or close fundraisers when required.Recommend improvements to increase fundraising performance and user conversion.Campaign Tracking & UTM ManagementCreate and maintain UTMs for campaigns across different markets.Ensure tracking links are implemented correctly.Work closely with posting teams to maintain campaign attribution accuracy.Keep campaign tracking documentation organised and updated.Community ManagementRespond to comments and direct messages on priority platforms.Engage with audiences on viral and high-performing content.Strengthen community relationships while maintaining the correct brand tone.Escalate sensitive or high-priority messages when required.Content Operations & Quality ControlSchedule and coordinate USA content according to timezone requirements.Review captions, links, CTAs, and landing pages before publication.Prevent duplicate posts, incorrect links, missing CTAs, and publishing errors.Support higher publishing volumes during fundraising campaigns.Review scheduled content and support posting teams with quality assurance.Reporting & Performance AnalysisMaintain dashboards covering platform growth, audience engagement, fundraising performance, and campaign effectiveness.Track campaign results and identify performance trends.Produce actionable insights and recommendations for improvement.Support leadership with accurate reporting to inform strategic decisions.Requirements3+ years of experience in Social Media Operations, Digital Marketing, Content Management, or a similar role.Strong working knowledge of YouTube, TikTok, Snapchat, and Meta platforms.Experience managing posting schedules, campaign tracking, analytics, reporting, and community engagement.Strong organisational skills and ability to manage multiple campaigns at the same time.High attention to detail and ability to prevent publishing errors.Comfortable coordinating with international teams and different time zones.Analytical mindset with experience reviewing performance data and making recommendations.Experience with UTM creation, ManyChat, Meta fundraising campaigns, or international market management is highly advantageous.Ideal CandidateThe ideal candidate is someone who enjoys the operational engine behind social media.You may not be the person creating every video, but you are the person making sure the right content goes live at the right time, on the right platform, with the right caption, link, CTA, tracking, and reporting.You should be comfortable working across fast-moving campaigns, international teams, platform analytics, audience engagement, and fundraising performance.Why Join Us?This role offers the opportunity to lead international social media operations, improve platform growth, support fundraising performance, and work closely with a collaborative global team where your work has direct measurable impact.ApplyIf you are organised, analytical, detail-focused, and experienced in managing social media operations across multiple platforms, we would like to hear from you.