Social Media Manager & Content Creator

About BearabyBearaby is a design-led wellness brand creating naturally comforting products that help people feel calmer, sleep more deeply, and live more intentionally. Best known for our sustainable, hand-knit weighted blankets, we bring together thoughtful design, natural materials, and the science of deep touch pressure to make rest feel better.We are looking for a highly creative, visually driven Social Media Manager & Content Creator to help shape how Bearaby shows up across social media. This is a hands-on role for someone who understands both the strategy behind a strong social presence and the creative craft required to bring it to life.The Role[Remote/Hybrid — with availability for regular content-capture days]As our Social Media Manager & Content Creator, you will help develop and execute Bearaby’s organic social strategy across Instagram, TikTok, Pinterest, Facebook, YouTube Shorts, and emerging platforms.You will own the day-to-day social content calendar while also creating much of the content yourself, from designing polished static assets and carousels to capturing product, lifestyle, behind-the-scenes, and campaign B-roll for Reels and TikTok.The right person has a strong design background, an excellent eye for elevated visual storytelling, and a native understanding of how content needs to feel and perform on each social platform. You should be equally comfortable building a monthly content plan, laying out an Instagram carousel, filming on an iPhone, editing a Reel, and reviewing performance to determine what we should create next.What You’ll DoSocial Strategy and PlanningHelp develop and execute Bearaby’s organic social media strategy, supporting brand awareness, engagement, community growth, and product discovery.Build and maintain a social content calendar aligned with product launches, marketing campaigns, seasonal moments, partnerships, press coverage, and cultural conversations.Develop recurring content franchises and platform-specific concepts that make Bearaby’s social presence recognizable and distinctive.Stay closely attuned to social media trends, platform updates, emerging formats, sounds, memes, and cultural moments, translating relevant opportunities into elevated, on-brand content.Balance timely, reactive content with evergreen storytelling around sleep, wellness, design, sustainability, and product education.Content Creation and DesignConcept, design, and produce social-first creative across static posts, carousels, Stories, Reels, TikTok, Pinterest, and YouTube Shorts.Capture high-quality product, lifestyle, behind-the-scenes, and atmospheric B-roll using an iPhone or camera.Shoot and edit short-form video from initial concept through final delivery, including selecting footage, editing pacing, adding text overlays, choosing audio, and adapting content for different platforms.Create visually polished graphic content that follows Bearaby’s brand guidelines while still feeling native to social media.Repurpose campaign photography, creator content, press coverage, customer reviews, educational materials, and existing video assets into fresh social formats.Maintain a consistent premium visual identity while experimenting with new formats and creative approaches.Publishing and CommunityWrite engaging, platform-appropriate captions that reflect Bearaby’s warm, intelligent, and design-forward brand voice.Schedule and publish content across Bearaby’s organic social channels.Support community management by responding to relevant comments and messages and identifying opportunities for meaningful engagement.Surface strong customer content, testimonials, creator posts, and community moments for potential amplification.Help maintain an organized library of social assets, raw footage, templates, and published content.Collaboration and PerformancePartner closely with Brand, Creative, Growth, PR, Influencer, Ecommerce, and Product teams to support launches and wider marketing priorities.Translate campaign briefs and product messaging into compelling social-first concepts.Identify organic content that could be adapted or tested across paid social channels.Review social performance regularly, tracking metrics such as reach, engagement, saves, shares, watch time, follower growth, traffic, and content-led conversion signals.Turn performance insights into clear recommendations for future content, formats, messaging, and posting cadence.Provide a concise monthly performance report highlighting results, learnings, opportunities, and next steps.What We’re Looking For3+ years of experience in social media, content creation, graphic design, or a closely related role, ideally for a consumer, ecommerce, wellness, fashion, beauty, interiors, or lifestyle brand.A strong portfolio demonstrating elevated graphic design, social-first storytelling, and short-form video work.Advanced visual design skills and a refined understanding of typography, composition, color, and brand consistency.Proven ability to capture polished, engaging video content and B-roll using an iPhone or camera.Strong video-editing skills, including an understanding of pacing, hooks, transitions, text overlays, audio, and platform-native storytelling.Deep working knowledge of Instagram, TikTok, Pinterest, Facebook, and YouTube Shorts, including their different audiences, formats, and creative conventions.Strong copywriting and editing skills with the ability to maintain a consistent brand voice.A clear understanding of the difference between content that is aesthetically strong and content that is designed to earn attention, engagement, and action.Experience managing content calendars, scheduling tools, asset libraries, and multiple deadlines.Confidence interpreting social media analytics and using results to improve creative strategy.Strong organization, attention to detail, and the ability to work independently.An active interest in sleep, wellness, interiors, design, sustainability, and internet culture.Tools and Technical SkillsExperience with the following or comparable tools is preferred:Adobe Creative Suite, particularly Photoshop, Illustrator, Premiere Pro, and After EffectsCapCut or another mobile-first video-editing platformCanva or FigmaMeta Business Suite and TikTok’s publishing and analytics toolsSocial scheduling and reporting platformsGoogle Workspace, Slack, and project-management tools such as Monday.com or AsanaNice to HaveExperience working with a premium or design-led ecommerce brand.Photography, art direction, styling, or motion-design experience.Experience developing content for both organic and paid social.Familiarity with influencer, affiliate, UGC, or creator-partnership programs.Experience attending shoots, events, retail activations, or brand partnerships to capture real-time content.An understanding of social commerce, TikTok Shop, or platform-native shopping features.What Success Looks LikeWithin your first few months, you will have:Established a consistent and organized publishing cadence across Bearaby’s priority social channels.Introduced new repeatable content formats and series that strengthen Bearaby’s social identity.Increased the volume of high-quality, social-native video and B-roll available to the wider marketing team.Improved engagement, reach, saves, shares, and video watch time through a more insight-led creative approach.Built a clear feedback loop between social performance and future content planning.Helped Bearaby show up as a culturally relevant, design-forward authority in sleep and wellness.