Social Media Manager & Content Creator

Tocco is looking for a hands-on Social Media Manager who can translate brand and marketing direction into relevant, engaging, and well-executed content.This role goes beyond simply posting a feed or chasing trends. We’re looking for someone who can understand Tocco’s ethos, products, people, and audience and communicate them through genuine, relatable storytelling.You will work closely with the Founder and Marketing team to plan and execute content across Tocco’s social media platforms. You will also collaborate with other departments and external resources whenever required.Key ResponsibilitiesSocial Media ManagementWork with the marketing team to execute Tocco’s social media and content strategy.Develop monthly content calendars based on agreed campaigns, priorities, and communication pillars.Schedule and publish content consistently across relevant platforms.Manage day-to-day comments, messages, mentions, and community interactions.Track platform trends and identify those that can be adapted meaningfully for Tocco.Maintain consistency in the brand’s tone of voice and visual language.Content CreationConceptualise social media content across Reels, Stories, carousels, and static posts, and work closely with the graphic designer to bring these ideas to life.Independently shoot and edit short-form, mobile-first video content where required.Develop clear creative briefs, references, copy, and visual direction for the graphic designer.Review creatives to ensure consistency with the approved idea, brand language, and platform requirements.Create stories around Tocco’s products, chefs, home kitchens, regional foods, culture, customers, and behind-the-scenes moments.Support founder-led content by converting ideas and conversations into suitable social formats.Assist with the creation of performance-marketing content and ad creatives.Coordinate with photographers, videographers, designers, or editors when additional production support is required.Coordination and ReportingCoordinate with teams to gather accurate information and content.Maintain content timelines and ensure posts are prepared and approved before publishing.Track basic performance metrics such as reach, engagement, views, saves, shares, and follower growth.Prepare simple monthly reports highlighting what worked, what did not, and potential improvements.Incorporate feedback and performance learnings into upcoming content.What We’re Looking For2–4 years of experience in social media management and content creation.Strong understanding of Instagram, short-form video, and current content formats.Hands-on experience shooting and editing Reels and other mobile-first content.A strong visual sense and attention to detail.Genuine interest in food, culture, consumer brands, and storytelling.Good to HaveExperience working with food, lifestyle, D2C, or consumer brands.Familiarity with tools such as Canva and CapCut or similar editing platforms.Experience creating performance-marketing or ad content.A portfolio or social-media handles demonstrating relevant work.Role DetailsEngagement: Full-time or part-time, depending on mutual alignmentReporting to: Founder and Marketing Strategist

Location: MumbaiExperience: 2–4 yearsWe’re looking for someone who can bring consistency, curiosity, and creative energy to Tocco’s social presence, and help us tell the brand’s story.This can be a full time or part- time role depending on our mutual alignment.