Social Media Manager

About LegalineLegaline is the UAE's first AI-native LegalTech platform, connecting clients and licensed lawyers across all 33 UAE jurisdictions. Tasks, bidding, signing, and secure payments happen entirely in-platform, alongside an in-house AI assistant, Brainstorm Mode, and AI tools for lawyers. We launched in 2026 and are building our brand presence across the region.The RoleWe're hiring an SMM Manager to own Legaline's social media presence end to end - strategy, content, community, and growth. You'll be the voice of the brand across platforms, translating a complex product into content that resonates with two very different audiences: everyday users seeking legal help, and legal professionals.Our brand voice is editorial, precise, and confident. You'll bring that voice to life in both English and Arabic.What You'll DoDevelop and execute the social media strategy across LinkedIn, Facebook, Instagram, TikTok, X, and YouTubeCreate, plan, and publish content in English and Arabic — posts, reels, carousels, stories, and short-form videoAdapt messaging for distinct audiences: consumers and expats on one side, legal professionals and firms on the otherGrow and engage our community: respond to comments and messages, spark conversations, and build an active follower baseCollaborate with the copywriter, designers, and marketing lead on campaigns, launches, and content calendarsTrack performance (reach, engagement, conversions), report on results, and continuously optimize content based on dataMonitor trends in the UAE social landscape, LegalTech, and AI - and move fast on relevant momentsCoordinate with legal professionals and internal experts to produce credible, accurate contentSupport social campaigns together with the performance marketing functionWhat We're Looking For2-4 years of hands-on SMM experience, ideally for a tech, LegalTech, SaaS, fintech, or professional services brandFluent English and Arabic (written and spoken) - required. You'll create native-quality content in bothProven track record of growing social accounts and driving engagement - portfolio or account examples requiredStrong visual sense and confident working with design tools (Canva, Figma, CapCut, or similar) and content formats across platformsExcellent copy instincts for short-form: you write hooks, captions, and scripts that stop the scrollData-literate: comfortable with platform analytics and turning numbers into content decisionsOrganized, self-driven, and fast - able to run a multi-platform calendar independentlyBased in the UAE or willing to relocate to DubaiNice to HaveExperience with the UAE market and Gulf audiencesExperience marketing to professional audiences (B2B) as well as consumersShort-form video editing and on-camera comfortWhat We OfferFull ownership of social channels at a category-defining LegalTech company at launch stageCreative freedom within a distinctive, editorial brandAn ambitious team of professionals headquartered in DubaiCompetitive compensation package