Social Media Manager

Content & Social Media ManagerLocation: GurugramEmployment Type: Full-time, on-siteWe are looking for a creative, detail-oriented and highly organised Content & Social Media Manager to shape and manage DRAWN’s digital presence.This is a full-time, on-site role based in Gurugram. The candidate will develop and execute the brand’s content and social media strategy across Instagram, Facebook, Snapchat and LinkedIn.The role requires a strong understanding of premium brand communication, visual storytelling and platform-specific content. You should be able to translate DRAWN’s collections, artist collaborations and brand identity into distinctive, relevant and engaging digital content.Key ResponsibilitiesDevelop and manage monthly and campaign-specific content calendars.Plan and execute social media campaigns across Instagram, Facebook, Snapchat and LinkedIn.Develop platform-specific content based on audience behaviour, content formats and business objectives.Conceptualise and produce engaging Reels, Stories, carousels, static posts and short-form videos.Write clear and compelling captions, campaign copy and brand communication that reflect DRAWN’s tone and positioning.Plan content around collection launches, artist collaborations, campaigns and key brand moments.Coordinate and assist with campaign shoots, social media shoots and ongoing content creation.Capture and edit high-quality product, lifestyle, behind-the-scenes content.Schedule and publish content while maintaining consistency across the brand’s visual and written communication.Monitor community interactions and respond to comments and messages in the appropriate brand voice.Identify and manage relevant influencer, creator and brand partnerships.Work closely with the founder, design, marketing and e-commerce teams to align content with broader business goals.Track social media performance, prepare regular reports and use insights to improve reach, engagement and conversion.Stay informed about developments across social media, fashion, art and culture, and identify relevant opportunities for the brand.Maintain a consistent, premium and recognisable brand presence across all digital platforms.Qualifications and ExperiencePrior experience working directly with a premium or luxury fashion brand is mandatory.3+ years of relevant experience in social media, content strategy or digital marketing.Demonstrable experience managing brand accounts across multiple social media platforms.Strong working knowledge of Instagram, Facebook, Snapchat and LinkedIn, including platform-specific formats, audiences, algorithms, analytics and best practices.Strong Social Media Marketing and Social Media Optimisation skills.Experience developing content strategies, planning campaigns and building detailed content calendars.Excellent communication, copywriting and editing skills, with the ability to create clear, engaging and brand-aligned communication.A strong understanding of premium brand positioning, fashion, styling, art and visual culture.Experience conceptualising, shooting and editing product, campaign and social media content for a premium brand.Proficiency with social media scheduling, analytics and content-editing tools.Ability to interpret social media metrics and translate findings into actionable recommendations.Strong organisational and project-management skills, with the ability to manage multiple launches and deadlines simultaneously.A refined visual sensibility, exceptional attention to detail and the ability to collaborate effectively with cross-functional teams.A degree in marketing, communications, fashion communication or a related field is preferred.Must be available to work full-time from our Gurugram office.To ApplyPlease submit:Your CV to careers@shopdrawn.comA portfolio of relevant content and social media workLinks to fashion brands or social media accounts you have directly managedA brief note explaining your role and contribution to each accountApplications without prior experience working with a premium or luxury fashion brand will not be considered.