Social Media Manager

Experience: 1.5+ YearsLocation: Bandra, Mumbai (in-office)Reports to: Marketing HeadOverview: We are seeking a high-impact Social Media Manager who takes full ownership of a brand'sdigital persona, from strategic planning to community building, ensuring every post aligns withbroader business goals.Core Responsibilities● Content Strategy & Planning: Develop and execute comprehensive social mediacalendars. You are responsible for the "why" behind every piece of content.● Community Engagement: Monitor brand mentions and lead active conversations withfollowers. The goal is to turn a passive audience into an active community through timely and brand-aligned responses.● Performance Analysis: Track key metrics (reach, engagement, conversion) and providemonthly reports that go beyond surface numbers to offer actionable insights for the creative team.● Cross-Functional Collaboration: Work closely with Video Editors and Designers toensure high-quality asset production that fits the platform-specific algorithms and trends.Technical Requirements● Platform Expertise: In-depth knowledge of Instagram, LinkedIn, and YouTube algorithms, including best practices for formats like Threads and carousels.● Analytics Tools: Proficiency in social listening and management tools (e.g., Sprout Social, Hootsuite) and native platform analytics.● Copywriting: Ability to write persuasive, brand-appropriate captions and hooks that drive CTR and engagement.● Trend Integration: Ability to identify emerging viral trends and sound bites, adapting them for professional brand contexts with speed and relevance.● Project Management: Experience managing production workflows in Notion or Trello to ensure consistent posting schedules.Growth & Future ResponsibilitiesWe do not expect the candidate to remain in this role indefinitely. Instead, we activelyencourage our team members to explore different facets of our organisation, aligning with theirskill set and interests and gain diverse professional exposure as they grow and evolve with us.● Business Development: Identifying new opportunities and contributing to agency growth.● Client Pitches: Preparing and presenting compelling proposals to prospective clients.● Marketing Strategy: Contributing to broader agency marketing initiatives.● Performance Marketing Leadership: Acting as the foundational lead to help establish and scale our performance marketing department.