Social Media Manager

Title: Social Media Manager Salary: £35,000 - 40,000 Location: LondonThe RoleYou will be the in-house voice and visual storyteller across three accounts, planning, producing, and posting content that reflects the standard of our clinic and the credibility of the MD. This is a hands-on production role — filming, editing, captioning, scripting, scheduling — not just strategy. Key ResponsibilitiesOversee social media for three businesses/accounts, ensuring each has a distinct tone, content pillar structure, and consistent posting cadence.Produce and publish Instagram content across posts, Reels, Stories, and grid carousels for all three accounts.Produce YouTube content for one account, spanning long-form videos and YouTube Shorts — from concept, scripting, and planning to filming, editing, thumbnails, and upload.Write scripts for all YouTube content, from long-form educational and treatment-led videos to punchy Shorts, ensuring clinical accuracy, clarity, and a strong on-camera narrative.Produce TikTok content aligned to trends, sounds, and platform-native formats.Stay on top of the latest social media trends — platform updates, audio trends, format shifts, and emerging content styles — and translate them into relevant, timely content across all three accounts.Attend brand events to shoot content on the ground — capturing behind-the-scenes, partnerships, and live moments.Work closely with the Medical Director and the clinic team to translate treatments, products, and clinic life into engaging, accurate, on-brand content.Manage content calendars, scheduling tools, asset libraries, and community engagement (DMs, comments, tags) where appropriate.Track and report on performance, refining content based on what works. About YouGenuine interest in social media - you live and breathe the platforms, follow the trends, and understand what makes content land on each.A real interest in skincare and skin — you are curious about treatments, ingredients, and clinical aesthetics, and want to learn more.Trend-led mindset — you actively track what's working across Instagram, TikTok, and YouTube, spot trends early, and know how to apply them without forcing them.Super organised — juggling three accounts requires sharp planning, strong calendars, and zero dropped balls.A strong writer — confident scripting long-form YouTube videos and Shorts, as well as crafting captions that match each brand's voice.A team player — happy to collaborate in a shared working space, muck in, and support the wider team.Comfortable on the move — willing to attend brand events, shoot on location, and capture content outside the clinic.Confident filming and editing short-form and long-form video (CapCut, Premiere, Final Cut, or equivalent).Understanding of brand tone, compliance, and what is (and isn't) appropriate for a medical clinic.