Social Media Manager

Social Media Manager Job Description Location: On-Site in Gatlinburg/Pigeon Forge  Job Overview: Anakeesta is seeking a creative, strategic, and hands-on Social Media Manager to lead the social voice of our award-winning outdoor adventure park. This role blends big-picture strategy with day-to-day execution, shaping our social presence, bringing our experiences to life through engaging content, and connecting with our audience in an authentic, energetic, and on-brand way. If you love storytelling, thrive in a fast-paced environment, and enjoy being on-site to capture the action, this is the role for you! Key Responsibilities: Strategy and Planning Develop and execute social media strategies for Anakeesta and other properties Build and manage monthly content calendars aligned with campaigns, events, and seasonal  priorities Identify trends, opportunities, and platform innovations to keep our brands fresh and relevant  Content and Execution  Oversee daily posting across all social platforms including Instagram, Facebook, and TikTok Capture and create content on-site including photo, video, and real-time storytelling Collaborate with internal photographer and videographer to produce high-quality content Ensure individual brand voices and visual consistency across both properties   Community and Engagement  Manage community engagement including comments and messages in a timely and brand-aligned way Monitor sentiment and provide insights to leadership Influencer and Partnerships Lead influencer outreach and relationship management Coordinate visits, itineraries, and deliverables for creators Track performance and return on investment of influencer campaigns Analytics and Optimization Track and report on performance metrics including engagement, reach, growth, and conversions Use insights to optimize content, posting strategy, and campaigns Balance data-driven decision making with strong creative instincts On-Site Presence Attend events, activations, and key moments to capture live content Act as the social presence on property Confident representing the brand on camera and creating engaging, personality-driven social content Skills: Strong content creation across photo, video, and copy Deep understanding of Instagram, Facebook, and TikTok Ability to spot trends and create relevant, on-brand content Clear and engaging copywriting skills Strong community management and audience engagement Influencer outreach and relationship management Strong organization and project management skills Data-driven mindset with the ability to adjust strategy Qualifications: 3-5+ years of experience in social media management or digital marketing Experience working with consumer-facing brands, preferably in hospitality, tourism, or lifestyle Proven track record of growing and engaging social media audiences Experience creating and editing content using mobile devices and editing tools Familiarity with social media management and analytics tools Experience coordinating influencer campaigns and partnerships Bachelor’s degree in marketing, communications, or a related field preferred but not required Ability to work on-site regularly in Gatlinburg and Pigeon Forge and attend events as needed Perks of Working With Us Competitive pay, starting at $65kPaid time off Medical, dental, and vision insurance Life insurance 401(k) Free admission for employees and their immediate family Employee discounts on food and merchandise Generous pass exchange program with area attractions About Us Anakeesta is a mountaintop adventure park in Gatlinburg, Tennessee, offering award-winning outdoor experiences, breathtaking views, thrilling attractions, and genuine Smoky Mountain hospitality. We are committed to creating unforgettable memories for our guests and a positive, growth-oriented environment for our team. “Be a Breath of Fresh Air”