Social Media Manager

Job role:Zellar International is looking for a creative, aesthetically driven, and strategically minded Brand & Digital Communications Manager to lead the digital presence and online storytelling for our luxury brands, fashion properties, premium events, and wedding verticals.The ideal candidate should possess a strong understanding of luxury branding, visual communication, social media strategy, and audience engagement. This role requires someone who can blend creativity with execution while maintaining a refined and aspirational brand language across all digital platforms.The candidate will work closely with leadership, creative teams, designers, photographers, filmmakers, and production teams to shape the digital identity of Zellar International and Luxora Weddings.Key Responsibilities:Lead and manage the digital presence across Instagram, LinkedIn, Facebook, and YouTubeDevelop and execute premium content strategies aligned with brand positioning and audience growthCurate visually refined and aspirational content for luxury weddings, fashion events, celebrity collaborations, conferences, and experiential propertiesPlan and manage monthly content calendars, campaign rollouts, and launch strategiesCreate engaging captions, campaign communication, brand narratives, and storytelling-led contentConceptualize reel ideas, trend-driven formats, behind-the-scenes content, and engagement campaignsCoordinate closely with graphic designers, video editors, photographers, and creative partners for content executionManage live social media coverage during events and create real-time digital engagementEnsure visual consistency, tone of voice, and premium brand communication across all platformsMonitor analytics, engagement, audience behaviour, and campaign performance metricsStay updated with luxury branding trends, fashion content formats, digital culture, and evolving social media trendsSupport influencer collaborations, luxury partnerships, celebrity associations, and brand campaignsContribute to long-term digital growth, audience building, and brand visibility strategiesQualifications & Skills:2–4 years of experience in social media marketing, digital branding, luxury marketing, fashion communication, or content strategyPrior experience in fashion, luxury, hospitality, weddings, events, lifestyle, media, or premium brands is highly preferredStrong understanding of luxury aesthetics, premium visual storytelling, and aspirational brandingExcellent communication and content writing skillsStrong understanding of Instagram Reels, LinkedIn positioning, trend-driven content, and audience engagement strategiesWorking knowledge of Canva, Meta Business Suite, content planning tools, and analytics platformsStrong sense of design, presentation, visual curation, and brand communicationAbility to thrive in a fast-paced, high-energy event and production environmentSelf-driven, detail-oriented, and creatively ambitious mindsetOpportunity to be part of the expansion journey across India and global marketsDynamic work culture driven by creativity, luxury experiences, and innovation