Social Media Manager

Role Description This full-time, on-site Social Media Manager role at Smart Marketing is based in Tinton Falls, NJ. The Social Media Manager is responsible for planning, creating, and publishing engaging content across social media platforms to strengthen brand awareness and support marketing campaigns. This role includes managing social media calendars, monitoring channel performance, optimizing posts for reach and engagement, and responding to comments and messages in a timely, professional manner. The Social Media Manager collaborates with internal teams to align social content with broader marketing and business goals, analyzes metrics to refine strategies, and stays current on platform trends and best practices.Qualifications Demonstrated skills in Social Media Marketing and Social Media Optimization (SMO) to manage and grow brand presence across platforms.Experience in developing and executing Content Strategy tailored to different audiences and channels.Strong Writing abilities for crafting clear, compelling, and brand-consistent social posts and short-form content.Excellent Communication skills for collaborating with internal teams and engaging professionally with online communities.Familiarity with social media analytics tools and the ability to interpret data to improve performance.Organizational and time-management skills to handle multiple campaigns and deadlines in a fast-paced environment.Prior experience managing brand accounts on major platforms (e.g., Facebook, Instagram, LinkedIn, X, TikTok) is preferred.Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.