Social Media Manager

We're a growing jewelry + fashion brand with both a retail store and e-commerce presence. Our style is fun, trendy, and creative and we're looking for a Social Media Manager to help us grow our online presence and connect with our audience in fresh, exciting ways. This role blends creativity and analytics with hands-on ownership of social, email, e-commerce, and customer experience across all platforms. You’ll execute social campaigns, plan and create content, manage influencer outreach, direct email marketing, and oversee Shopify e-commerce operations—driving growth through storytelling, strong visuals, and community connection.Key Responsibilities:Social Media & Content CreationDevelop and manage a social media strategy aligned with brand tone, marketing goals, and seasonal prioritiesCreate and manage a monthly content calendarDesign and produce daily content (graphics, Reels, Stories, carousels, photos)Plan, direct, and assist in content shoots; create mood boards and conceptsWrite captions, choose hashtags, and maintain brand voice across platformsEngage with followers: respond to DMs, comments, and mentions in real-timeMonitor social performance and adjust strategy based on analyticsInfluencer & Partnership ManagementIdentify, contact, and manage influencers, UGC creators, and brand collaboratorsCoordinate product gifting, brand campaigns, and partnershipsTrack performance of influencer content and campaign ROIMarketing StrategyConcept and launch seasonal campaigns across email, web, social, and retailManage email marketing in Klaviyo: build automations, campaigns, and audience segmentsCollaborate with the design and retail teams for cohesive messagingOversee paid ad efforts across Meta, Google, and TikTok (with support or agency as needed)Analyze digital metrics (traffic, conversions, engagement, sales attribution)E-commerce & Customer Experience (Shopify)Manage the Shopify website: upload new products, update content and layoutPrint, package, and ship online orders; plug in tracking infoRespond to customer inquiries via phone/email and resolve issues professionallyTrack and manage inventory on Shopify; coordinate with retail/wholesale teamsQualifications:2–5 years experience in social media, content creation, or brand marketing (retail/fashion/jewelry experience a plus)Strong writing skills (especially for captions, email, product copy)Proficiency in Canva, CapCut, Adobe Suite, or similar creative toolsExperience managing Shopify (product uploads, layout, orders, inventory)Hands-on experience with Klaviyo or similar email platformsUnderstanding of influencer marketing, paid ads, and social analyticsComfortable on set or in-studio during shoots (styling or creative direction a bonus)Highly organized and self-motivated; thrives in a fast-paced, collaborative environment