Social Media Manager

About the Company We are hiring on behalf of our client who is a growing creative and social-first marketing and PR agency built around strategy, design and digital storytelling. They partner with brands across lifestyle, beauty and wellness predominantly. Our client company is a small, fast-moving team: close client relationships, high creative ownership and a belief that the strongest work comes from a mix of instinct, craft and data, not just one or the other.About the RoleWe are looking for a Social Media Manager who understands culture, content and what makes people stop scrolling. The role involves developing and executing social media strategies for our brand partners, managing content calendars, identifying trends and ensuring every piece of content is aligned with each brand's voice and objectives.Key ResponsibilitiesDevelop and execute social media strategies across Instagram, YouTube, LinkedIn and other relevant platforms.Create and manage monthly content calendars, ensuring a consistent flow of high-quality content.Stay on top of social trends, formats, memes, sounds and emerging content behaviours; identify opportunities for brands to participate authentically.Write captions, hooks, CTAs and social-first copy that drives engagement.Brief and coordinate with designers, video editors, creators and influencers to execute content.Manage day-to-day social media publishing and community engagement.Track content performance and prepare monthly reports with actionable insights.Analyse metrics such as reach, engagement, views, saves, shares, follower growth and conversions.Continuously test and optimise content based on performance.Work closely with the strategy and client servicing teams to translate brand objectives into social content.Maintain a strong understanding of each brand's tone of voice, audience, positioning and visual identity.What We're Looking For2 to 4 years of experience in social media management or content strategy, agency experience strongly preferred.A portfolio showcasing brands or accounts you've managed is preferred.Strong understanding of Instagram and current social media trends.Excellent copywriting and communication skills.Strong creative instinct and the ability to identify what will work before it becomes a trend.Good understanding of analytics and performance metrics.Ability to manage multiple brands and projects simultaneously, working within tight deadlines.Someone who is highly proactive, curious and constantly consuming content.Location: Mumbai (Hybrid)Employment: Full-time Seniority: Mid-level