Social Media Manager

We’re Hiring: Social Media Manager

Company: PAL DMCIndustry: Marketing, Branding, Social Media, Digital MarketingPosition: Social Media ManagerSalary: Based on experience in the marketing field

Location: Dubai, UAEPAL DMC is looking for a creative, organized and experienced Social Media Manager to join our marketing agency team.This role is ideal for someone who understands social media strategy, content planning, brand communication, client coordination and digital trends.

We are looking for someone who can manage multiple client accounts, create strong content direction, coordinate with designers and editors, and make sure every brand we handle stays active, relevant and consistent online.Key Responsibilities

• Manage social media accounts for multiple agency clients
• Create monthly content calendars for Instagram, Facebook, TikTok, LinkedIn and other platforms
• Develop content ideas, post concepts, campaign themes and creative directions
• Write captions, hooks, post copy and basic social media content when required
• Create basic designs on Canva when needed for stories, posts, presentations and social media updates
• Coordinate with graphic designers, video editors, photographers and account managers
• Prepare clear briefs for static posts, carousels, reels, stories and ad creatives
• Research trends, competitor activity and platform updates
• Plan content according to each client’s brand voice, audience and business goals
• Schedule and publish posts across social media platforms
• Monitor comments, messages, engagement and basic community activity
• Review creatives, captions and layouts before they are shared with clients or posted online
• Track content performance and suggest improvements based on results
• Support paid campaign teams with creative ideas for Meta Ads and social media campaigns
• Attend client meetings when required and understand client feedback clearly
• Make sure all content is delivered on time and according to the monthly plan
• Maintain brand consistency across all social media platformsRequirements
• Previous experience as a Social Media Manager, Social Media Executive or similar role
• Experience working in a marketing agency is preferred
• Strong understanding of Instagram, TikTok, Facebook, LinkedIn and social media trends
• Ability to create content calendars and campaign plans
• Good copywriting skills for captions, hooks and social media posts
• Basic designing skills and good knowledge of Canva are required
• Understanding of design layouts, brand colours, typography and visual presentation
• Strong understanding of branding, audience behaviour and digital content formats
• Ability to manage multiple clients and deadlines at the same time
• Good coordination skills with designers, editors and internal teams
• Basic understanding of Meta Ads, influencer marketing and content performance is a plus
• Must be organized, creative, detail-oriented and responsible
• Good communication skills in English
• Ability to handle client feedback and make revisions clearly
• Must be updated with current social media trends, reels formats and content stylesWho We’re Looking ForWe are not looking for someone who only posts content.We need someone who understands how social media helps a business grow.The right person should be able to think creatively, plan strategically, write clearly, manage deadlines and guide the creative team with confidence.You should understand what makes people stop, read, watch, save, comment and take action. You should also have a good eye for design so you can judge whether a creative looks strong, premium and suitable for the client’s brand.Experience Required
• Previous experience in social media management is required
• Agency experience will be a strong advantage
• Experience handling clients from industries such as F&B, hospitality, real estate, restaurants, beauty, wellness, lifestyle or service-based businesses will be a plus
• A portfolio or examples of previous social media work will be preferred
• Canva design samples or social media creatives will be an added advantageWhy Join PAL DMC?At PAL DMC, you will work with different types of clients across industries such as F&B, hospitality, real estate, restaurants, beauty, wellness, lifestyle and service-based businesses.You will be part of a growing marketing agency where your ideas, planning and creativity will directly impact client success and brand growth.SalarySalary will be discussed based on experience, skills, portfolio and understanding of the marketing industry.