Social Media Manager

We are looking for a creative and results-driven Social Media Manager to manage and grow the company's social media presence and strengthen its brand within the real estate market.The ideal candidate will have a strong understanding of social media marketing, content creation and real estate marketing. The role requires someone who can develop engaging property-focused content, showcase listings effectively and use social media to increase brand visibility, audience engagement and qualified leads.Key ResponsibilitiesDevelop and execute social media strategies aligned with the company's real estate and business objectives.Manage the company's social media accounts across Instagram, Facebook, TikTok, LinkedIn and other relevant platforms.Develop and manage monthly content calendars covering property listings, projects, market updates, company activities and brand content.Create engaging content for property listings, including Reels, videos, carousels, Stories, walkthroughs and promotional posts.Coordinate property photography and videography and ensure listings are presented professionally across digital channels.Write compelling captions and property descriptions that highlight key features, locations, amenities and investment opportunities.Create content around new property launches, off-plan projects, ready properties, open houses and other real estate campaigns.Stay updated on Dubai's real estate market, property trends, new developments and relevant market news.Monitor competitors and identify new content formats, trends and opportunities to improve the company's online presence.Manage comments, direct messages and social media enquiries and coordinate with the sales team where required.Work closely with the sales and property teams to identify properties and topics that should be promoted.Support lead-generation campaigns and social media promotions to attract potential buyers, investors, landlords and tenants.Track and analyse social media performance, including reach, engagement, follower growth, enquiries and leads.Prepare regular performance reports and recommend improvements based on data and audience insights.Maintain consistent brand messaging, tone and visual identity across all social media platforms.RequirementsBachelor's degree in Marketing, Communications, Media or a related field.2–4 years of experience in social media management or digital marketing.Previous experience in real estate, property marketing or a related industry is preferred.Strong knowledge of Instagram, Facebook, TikTok and LinkedIn.Proven experience creating short-form video content, Reels and Stories.Strong copywriting and content creation skills.Experience using Canva or similar design tools.Basic video editing skills are preferred.Good understanding of social media analytics and performance metrics.Strong understanding of current social media trends and content formats.Excellent communication and organisational skills.Ability to manage multiple properties, campaigns and deadlines simultaneously.A creative mindset with strong attention to detail.PreferredExperience marketing Dubai real estate and knowledge of the local property market.Experience promoting off-plan and ready properties.Familiarity with real estate portals and property marketing platforms.Experience running or supporting Meta advertising campaigns.Basic photography and videography skills.Existing portfolio of real estate social media content.Ability to appear in videos or coordinate property-focused video content with agents.