Social Media Manager

Company Description Shades of Udaipur is a creative and business transformation company founded in 2016, working across events, communications, and media. The team focuses on building and energizing brands, helping them thrive across diverse platforms and audiences. With a strong belief in the impact of agency partnerships, Shades of Udaipur supports brands in achieving consistent growth across all mediums. The culture is young, unconventional, and driven by a desire to create meaningful change in how brands express themselves.Role Description The Social Media Manager is responsible for managing and growing Shades of Udaipur’s and clients’ social media presence across platforms such as Instagram, Facebook, LinkedIn, and emerging channels. This full-time, on-site role based in Udaipur involves planning and executing social media calendars, creating and publishing engaging content, and optimizing posts for reach, engagement, and brand consistency. Day-to-day tasks include monitoring trends, responding to community interactions, coordinating with the creative and events teams, and preparing performance reports and insights. The role also entails collaborating on campaign concepts, maintaining brand voice, and suggesting innovative ideas to enhance digital visibility and audience connection.Qualifications Proficiency in Social Media Marketing and Social Media Optimization (SMO) to plan, execute, and optimize campaigns across multiple platforms.Strong Communication skills, including the ability to engage audiences and collaborate effectively with internal teams and clients.Ability to develop and implement Content Strategy aligned with brand objectives and campaign goals.Clear, compelling Writing skills for captions, posts, and basic copy tailored to different social media channels.Experience using social media analytics tools to track performance and derive actionable insights.Familiarity with visual content formats and coordination with designers or creators to produce high-quality assets.Prior experience in social media management or digital marketing; agency or brand-side experience is an advantage.Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.Ability to work on-site in Udaipur, manage multiple projects, and adapt quickly in a fast-paced creative environment.