Social Media Manager
VIVAIA · Shenzhen, Guangdong, China
Apply & track with Apply EdgeVIVAIAWe’re looking for an experienced social media professional who combines creativity, editorial judgment, and analytical thinking to grow VIVAIA’s presence across international social media channels, including Instagram, Facebook, YouTube, and TikTok.In this role, you’ll manage day-to-day social media operations, develop engaging content, build creator partnerships, and use AI tools to improve content and workflows.🎯 Key Responsibilities
- Social Media Strategy & Execution: Manage content calendars and day-to-day content creation across social media channels, ensuring timely delivery and high execution standards.
- Creative Development: Develop social-first content ideas for ongoing activity, campaigns, and new business initiatives. Contribute clear content briefs for the design team.
- AI Integration: Use AI tools and workflows to improve content creation, streamline operations, and generate data-informed insights. Support AI adoption within the team.
- Editorial Quality: Review, refine, and approve social copy to ensure all content is on-brand, accurate, and compelling.
- Influencer & Talent Partnerships: Manage influencer and talent relationships to build strong, ongoing partnerships.
- Community & Risk Management: Oversee community engagement and comment moderation, ensuring timely responses that reflect the brand’s voice. Identify and escalate reputational risks when necessary.
- Media Planning & Paid Social: Develop media plans, implement and monitor paid campaigns across platforms such as Meta and TikTok, and continuously optimize performance.
- Reporting & Insights: Produce performance and social listening reports with meaningful metrics and actionable recommendations.
- Stakeholder Collaboration: Support the social and digital team’s daily operations and build strong relationships with key stakeholders.👤 Requirements
- Experience: Bachelor’s degree in a relevant field or equivalent practical experience, with at least 3 years of experience in a social media team. Strong familiarity with platforms from TikTok to LinkedIn and experience managing influencer campaigns from start to finish.
- English Proficiency: Ability to use English as a working language, with strong written and verbal communication skills.
- Creative & Editorial Skills: A creative mindset, an eye for design, and a commitment to producing distinctive content. Experience in editorial work, copywriting, or content strategy is highly valued. Strong storytelling and language skills are essential.
- Social Trends & AI Tools: Stay current with social media trends and emerging AI applications in marketing. Familiarity with tools such as ChatGPT, Midjourney, or other generative AI platforms, with a willingness to integrate them into daily work.
- Analytical & Strategic Thinking: Familiarity with CPM and CPC metrics, paid and organic social strategies, and social media engagement and monitoring tools.
- Working Style: Highly detail-oriented, proactive, and resourceful, with strong account management and stakeholder collaboration skills. Comfortable taking initiative and bringing new ideas to the table.
- Values Alignment: A commitment to VIVAIA’s focus on sustainability, consumer needs, and technological innovation.✨ What We Offer
- Competitive salary and performance-based bonuses.
- Comprehensive benefits and employee discounts.
- Access to advanced AI tools and training to support your daily work and career development.
- A dynamic, inclusive, and fast-paced international work environment.🤝 Equal OpportunityVIVAIA is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.