Social Media Manager

Experience: 3 - 5 Years

Location: Colaba, Mumbai (in-office)Industry: RetailOverview: We are seeking high-impact Social Media Managers who take full ownership of a brand'sdigital persona, from strategic planning to community building, ensuring every post aligns withbroader business goals.Core Responsibilities● Content Strategy & Planning: Develop and execute comprehensive social mediacalendars.

You are responsible for the "why" behind every piece of content.● Community Engagement: Monitor brand mentions and lead active conversations withfollowers. The goal is to turn a passive audience into an active community through timely and brand-aligned responses.● Performance Analysis: Track key metrics (reach, engagement, conversion) and providemonthly reports that go beyond surface numbers to offer actionable insights for the creative team.● Cross-Functional Collaboration: Work closely with Video Editors and Designers toensure high-quality asset production that fits the platform-specific algorithms and trends.Technical Requirements● Platform Expertise: In-depth knowledge of Instagram, LinkedIn, and YouTube algorithms, including best practices for formats like Threads and carousels.● Analytics Tools: Proficiency in social listening and management tools (e.g., Sprout Social, Hootsuite) and native platform analytics.● Copywriting: Ability to write persuasive, brand-appropriate captions and hooks that drive CTR and engagement.● Trend Integration: Ability to identify emerging viral trends and sound bites, adapting them for professional brand contexts with speed and relevance.● Project Management: Experience managing production workflows in Notion or Trello to ensure consistent posting schedules.