Social Media Manager

Company Description Trushita Natural Food LLP is a natural food manufacturing company based in Visnagar, Gujarat, focused on providing healthy food products at affordable prices across India. The company is a leading producer of cold-pressed edible oils, including groundnut, yellow and black mustard, white and black sesame, flaxseed, and coconut oils. Trushita Natural Food LLP is committed to promoting health through high-quality natural ingredients and traditional manufacturing methods. Located in North Gujarat’s major agriculture commodities market, the company benefits from a strong agro-food processing ecosystem that supports reliable production and supply. Trushita emphasizes long-term business relationships and careful attention to every stage of its operations.Role Description The Social Media Manager is a full-time, on-site role based in Mahesana, responsible for managing and growing the company’s presence across social media platforms. This role includes planning and executing social media campaigns that promote Trushita’s natural food products, especially cold-pressed edible oils, and highlight the brand’s values around health, quality, and tradition. Typical day-to-day tasks involve creating and scheduling posts, optimizing content for reach and engagement, monitoring analytics, responding to comments and messages, and coordinating with internal teams to ensure consistent brand messaging. The Social Media Manager will also support content planning, collaborate on marketing initiatives, and stay updated on industry and platform trends to improve performance and audience connection.Qualifications Candidates should possess strong Social Media Marketing skills, with experience in campaign planning, platform management, and audience engagement.Candidates should possess Social Media Optimization (SMO) skills, including analytics monitoring, performance tracking, and content optimization for reach and engagement.Candidates should possess effective Communication and Writing skills to create clear, engaging, and brand-aligned content for diverse audiences.Candidates should possess Content Strategy capabilities, including planning content calendars, aligning posts with business goals, and adapting content to different platforms.Additional beneficial qualifications include familiarity with natural or FMCG food products, basic graphic design or video editing skills, and experience using social media management tools.Relevant education in marketing, communications, or a related field, along with the ability to work independently, collaborate with cross-functional teams, and adapt to a fast-paced environment.