Social Media Manager

Company Description Katalyst Pulse Media is a digital growth and brand strategy agency that helps businesses strengthen market presence and improve customer acquisition. The agency offers integrated services including digital strategy, performance marketing, social media management, brand positioning, content strategy, SEO, and paid media across platforms such as Google and Meta. It also supports clients with website strategy and development, lead generation, LinkedIn and influencer marketing, bringing strategy, creative, and execution together under one approach. Katalyst Pulse Media focuses on building visibility, clear positioning, qualified demand, and sustainable marketing systems that drive business growth, serving brands across diverse industries. The agency positions itself as “The Pulse Behind Powerful Brands,” aiming to create measurable impact for its clients.Role Description This is a full-time, on-site Social Media Manager role based in Salem. The Social Media Manager will plan, create, and publish content across social platforms, ensuring alignment with each client’s brand strategy and growth objectives. Responsibilities include managing daily posting calendars, optimizing profiles and content for reach and engagement, responding to audience interactions, and monitoring trends relevant to client industries. The role involves collaborating with internal teams on campaign concepts, coordinating with designers and copywriters, and using analytics tools to track performance and refine social media strategies. The Social Media Manager will also support paid social initiatives, prepare reports for clients, and contribute to new ideas that enhance visibility and lead generation through social channels.Qualifications Strong social media marketing and social media optimization (SMO) skills, with experience managing brand presence across major platforms.Ability to develop and implement content strategy tailored to different audiences and platforms.Excellent written communication and writing skills for captions, posts, and community engagement.Experience using social media analytics and reporting tools to measure performance and optimize campaigns.Relevant experience in digital marketing or social media management within an agency or brand environment.Ability to work on-site in Salem, collaborate with cross-functional teams, and manage multiple client accounts.Strong organizational and time-management skills, with attention to detail and consistency.Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.