Social Media Manager

Company Description Tavency is a creative marketing collective that focuses on work that moves people rather than feeling mechanical. The team blends speed, strategy, and storytelling to build bold campaigns, distinctive brand identities, and performance-driven solutions that help businesses grow faster and smarter. Tavency’s work spans content, strategy, design, and performance for brands seeking genuine connection and measurable conversion. The company rejects one-size-fits-all approaches, instead crafting solutions that fit each client creatively, logically, and beautifully. Team members collaborate closely with a highly creative group of professionals to deliver impactful and memorable work.Role Description The Social Media Manager is a full-time, on-site role based in Nashik. This role is responsible for planning, creating, and publishing content across social media platforms, ensuring brand consistency and alignment with overall marketing strategies. The Social Media Manager will manage daily posting schedules, monitor engagement, respond to comments and messages, and optimize content for reach and performance. They will analyze social media metrics, prepare performance reports, and recommend improvements to drive audience growth and conversion. The role also includes collaborating with designers, writers, and strategists, coordinating campaigns, and staying up to date with platform trends and best practices.Qualifications Social media marketing and Social Media Optimization (SMO) skills to plan campaigns, grow audiences, and improve performance across major platforms.Content strategy and writing skills to develop clear content plans, craft engaging copy, and adapt messaging to different channels and audiences.Strong communication and collaboration skills to work effectively with creative, strategy, and client teams, and to represent the brand consistently.Experience using social media analytics tools (e.g., Meta Business Suite, Instagram Insights, LinkedIn analytics) and translating data into actionable insights.Familiarity with basic design tools (e.g., Canva, Figma, or Adobe Creative Cloud) for creating or briefing visual content.Prior experience managing brand or agency social media accounts; experience in creative or digital agencies is an advantage.Ability to work on-site in Nashik, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.Bachelor’s degree in Marketing, Communications, Media Studies, or related field, or equivalent practical experience.