Social Media Manager
Futurists · Guwahati, Assam, India
Tailor my CV for this job — freeJob Description – Social Media ManagerPosition: Social Media Manager
The candidate will be responsible for developing social media strategies, planning content, managing publishing schedules, coordinating with creative teams, monitoring performance, and building strong online brand presence.The ideal candidate should have a strong understanding of social media platforms, digital marketing trends, content strategy, audience engagement, and brand communication. They should be capable of independently managing multiple client accounts and delivering measurable results.Key ResponsibilitiesDevelop and execute social media strategies aligned with client objectives and brand goals.Manage multiple social media accounts across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.Prepare monthly content calendars, content plans, and social media strategies.Plan and coordinate engaging content, including Reels, posts, carousels, stories, and campaigns.Work closely with graphic designers, video editors, photographers, and content creators to execute content requirements.Write and review engaging captions, post descriptions, hashtags, and social media copy.Monitor daily social media activities, comments, messages, and audience interactions.Build brand awareness, audience engagement, and organic social media growth.Research industry trends, competitors, trending topics, and platform updates.Coordinate influencer marketing campaigns, collaborations, and brand partnerships wherever required.Plan and execute social media campaigns for product launches, festivals, events, and promotional activities.Ensure consistent brand communication, visual identity, and content quality across platforms.Monitor social media analytics, prepare monthly performance reports, and provide actionable insights.Track key metrics such as reach, impressions, engagement, followers, profile visits, and conversions.Coordinate with the performance marketing team to align organic and paid social media activities.Manage client communication, understand requirements, collect approvals, and ensure timely execution.Identify opportunities to improve content performance and recommend new creative approaches.Manage deadlines and ensure timely publishing as per the approved content calendar.Required Qualifications & ExperienceBachelor's degree in Marketing, Mass Communication, Business Administration, or a related field (preferred).3–5 years of relevant experience in social media management or digital marketing.Prior experience working with a digital marketing agency or managing multiple client accounts is preferred.Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and other social media platforms.Practical knowledge of social media analytics and reporting tools.Experience in developing content strategies and managing social media campaigns.Basic understanding of Meta Business Suite, Meta Ads Manager, and digital marketing tools.Good command of English and Hindi. Knowledge of Assamese is an added advantage.Key SkillsSocial media strategy and planning.Content creation and content calendar management.Creative thinking and trend research.Copywriting and communication.Brand management and positioning.Audience engagement and community management.Social media analytics and reporting.Client relationship management.Influencer marketing coordination.Team coordination and project management.Problem-solving and multitasking.Time management and deadline management.Key Performance Indicators (KPIs)Timely execution of monthly content calendars.Organic reach and audience growth.Engagement rate and content performance.Quality and consistency of published content.Client satisfaction and account retention.Timely delivery of reports and campaign updates.Effective coordination with creative and production teams.Achievement of agreed social media growth objectives.Accuracy in content planning and publishing.Proactive suggestions and implementation of new strategies.Salary & Compensation₹25,000 – ₹30,000 CTC per month, depending on experience, skills, and capabilities.Ideal CandidateThe ideal candidate should be proactive, creative, organised, and passionate about social media and digital communication. They should understand that social media management goes beyond posting content and requires strategic planning, creative execution, audience engagement, performance analysis, and continuous improvement.The candidate should be capable of independently managing multiple client accounts, coordinating with internal creative teams, handling client communication, and taking ownership of assigned projects and results.